Preventing Your Outsourced Content Strategies from Failing
Recently, your store, website or blog may have become more successful than you had imagined. As a result, the increase in traffic and the demand in content may have become simply too large for you to handle. Likewise, you may be in charge of operating dozens of similarly-styled websites, each of which need their own original content on a consistent basis. In either of these cases, an overwhelming need for content will produce an equivalent need for it to come from somewhere else. Before you make any decisions about where and how your content will be outsourced, you should consider how to avoid the most common pitfalls, so that you can join the rising group of suddenly successful webmasters and bloggers.
You Act Too Cheaply
The biggest way in which those who need content ultimately make bad decisions is guided by money (more precisely, the lack of money). With so many offers, freelancers and others out there promising great content for seemingly unrealistic rates, it can be all too easy to fall prey to low-quality content. You will get what you pay for: paying $5 per page of content is going to produce barely legible results, often written by someone who doesn’t speak the language as a native.
Always Provide Instructions
Your writers and content creators are likely to have many different clients, each with specific needs and instructions. You should never assume that your writers inherently understand what you need, even if you have been working with them for some time. For each assignment, provide clear and detailed instructions that ensure they are are pinging for SEO, optimizing sales pitches or engaging with whatever needs you may have.
Without a deadline for your work, you’re likely to find that turnaround times are much slower. If you have multiple blogs to keep running or otherwise need vast amounts of content, it is a good idea to always convey the need for that content to be turned in by a certain date. This will not only keep the writers producing as needed (even when you don’t necessarily need it), but it will give you a better idea of which writers are better equipped to handle last-minute needs or unexpected pieces of content.
Keep Your Best, Closest
You will have writers who create varying forms of content – in terms of both quality and substance. In order to have the best on-board when you need them most, it only makes sense to treat them a bit better than the rest of the pack. Your best-performing writers should be offered the most important projects, but they should also be compensated better than others and kept in the loop about any changes that will be occurring. In order to get the best from the best, a relationship must be built.
In order to avoid failure and interruptions in content service, you should always make sure to pay a good price for good work, provide clear instructions for your content creators to follow, set deadlines whether they are needed or not, and keep your best writers close to you in spirit and treatment.