There are many ways to market your business, especially in the digital era when everyone is online. One of these is blogging. While blogging does have lots of benefits, you might be wondering if it is worth putting money, time, and effort into yet another marketing channel when you have others alrea... Read more...
More and more companies are pivoting to e-commerce because that is where the clients are. The Covid pandemic restrictions led to an upswing in online shopping, and this has continued up to the present. How can you tell if your business is ready for e-commerce? Here are ten signs to look out for. Is... Read more...
A domain name is crucial for anyone with an online presence. A domain name tells us which business or entity we are likely to encounter when we go on a website while also telling us something about the entity itself. Anyone who owns an online business or wants to be found online has to have a great ... Read more...
Having a slow website doesn't only mean that your visitors will have a bad experience and that you'll lose conversions; it will also affect your visibility on search engines. If you didn't already know, page performance is one of the major indicators Google uses to rank websites, and if your website... Read more...
In a digital environment, competing for virtual real estate is essential. With an ever-growing number of brands and businesses competing for the same audience, it is vital to make the best impression possible. While this can be done through innovative and thought-provoking content, not all forms of ... Read more...
Since the internet has existed, people have been leaving their opinions online for the world to see. Whether it be about specific websites, businesses, individuals or just their thoughts on day-to-day events, these opinions ultimately get read and absorbed by many others. For businesses and brands s... Read more...
One of the biggest long-standing issues that even successful online brands can struggle with is related to bounce rates. To put it simply, bounce rate refers to the percentage of people who leave your website after arriving via search results (or other platforms, such as social media) without visiti... Read more...
In the wake of the COVID-19 pandemic, many are worried about the ramifications that will be felt for a long time to come. Even if and when the pandemic itself disappears, wide-ranging effects in healthcare and economic development will continue to be felt. With the world’s biggest financial downtu... Read more...
The recent disruptions to social life and the economy have left many brands wondering what the future holds. Likewise, numerous brands have attempted to capitalize on the trends, only to reach out in tone-deaf ways that alienate audiences. It should not be surprising that during a stressful time for... Read more...
Mobilizing the masses to find interest in your online brand or business is a challenging task. With so many competitors and choices for consumers to select, how can one easily make a single brand stick out above the rest? Whether it be in direct sales, brand recognition or simple marketing strategie... Read more...