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Posts tagged with PPC

How to Use Google’s AI to Boost Conversions
Comments Off on How to Use Google’s AI to Boost Conversions, 09/06/2022, by in Google, Marketing

Businesses and marketers are always looking for ways to modernize their PPC optimization. In your quest to do so, you might have heard about value-based bidding. This is a technique used to teach the AI systems used by Microsoft and Google about the types of conversion that matter most to your busin... Read more...

SEO vs PPC: Which is the Best Option for Your Business?
Comments Off on SEO vs PPC: Which is the Best Option for Your Business?, 29/12/2021, by in Online Business, SEO

When it comes to online marketing, businesses are often torn between concentrating on PPC or SEO. In reality, most businesses would benefit from using both. However, there are some cases where one of these options would simply not be viable. You have to first understand the main differences between ... Read more...

How Have Ad Blockers Affected PPC?
Comments Off on How Have Ad Blockers Affected PPC?, 05/11/2021, by in Marketing, Online Business

Ad blockers have become very popular, especially as more people get annoyed with intrusive or obnoxious online ads and try to find ways to block them. For businesses that rely on ads to get traction, get recognition or sell products, ad blockers can have a significant impact on their PPC campaigns a... Read more...

Understanding the Two Main Types of Searches (as a Marketer)
Comments Off on Understanding the Two Main Types of Searches (as a Marketer), 30/07/2021, by in Marketing, Online Business, SEO, Start Up Businesses

Regardless of the type of marketing you and your brand may be pursuing, there are fundamental constants that must be considered. While these constants are important, cultivating a large-scale, multi-channel digital marketing effort requires understanding the nuances of each main channel and platform... Read more...

Other PPC Ad Platforms You Should Be Considering
Comments Off on Other PPC Ad Platforms You Should Be Considering, 23/07/2021, by in Marketing, Online Business

Without a doubt, platforms such as Facebook and Google Ads remain highly valuable and popular solutions for any and all PPC campaigns. By being able to reach such a vast network of people through a simplified process, it isn’t surprising that many marketing gurus rely heavily – or even exclusive... Read more...

Which PPC Networks Are Most Worth Your Time?
Comments Off on Which PPC Networks Are Most Worth Your Time?, 24/02/2021, by in Marketing

Digital marketing is arguably the most important form of paid media outreach in current life. For brands and businesses wanting to expand their horizons, paid digital marketing efforts allow for targeted reach quickly, which is difficult to achieve with organic forms of digital marketing. Likewise, ... Read more...

Here’s How You’re Messing Up PPC Ad Campaigns
Comments Off on Here’s How You’re Messing Up PPC Ad Campaigns, 01/01/2021, by in Google, Marketing, Online Business

Reaching large numbers of people in a short period of time isn’t easy for most small brands and businesses. With a limited number of options, these brands must carefully consider how best to allocate their resources. Without an established search engine presence, a vast mailing list or a huge soci... Read more...

New Changes to Yelp Ads Features Can Improve Your PPC Experience
Comments Off on New Changes to Yelp Ads Features Can Improve Your PPC Experience, 23/10/2020, by in Marketing, Online Business

Any time a new social media network or major website unleashes new marketing tools or potential, the collective glee of brands can almost be heard around the world. While PPC advertising has been around for ages, newer additions by select brands – such as Indeed and Yelp – are providing brands w... Read more...

What Makes for a Good PPC Campaign?
Comments Off on What Makes for a Good PPC Campaign?, 24/06/2020, by in Marketing, Online Business

Building exposure for any online brand remains a top priority for success, but some brands have an easier time than others. Online stores and shopping platforms have a more difficult time in establishing visibility without the use of paid strategies, as their content offerings tend to be thinner (ma... Read more...

A Quick Guide to Understanding Those Confusing Paid Search Metrics
Comments Off on A Quick Guide to Understanding Those Confusing Paid Search Metrics, 01/01/2020, by in Marketing, Online Business, SEO

Organic forms of marketing are crucial for many brands that have a long-term web presence and that may not have tons of money to throw at paid marketing efforts. Despite the value that organic efforts like SEO provide, many brands find themselves needing to enhance their traffic, sales and conversio... Read more...

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