Posts tagged with PPC

0 comments, 15/03/2017, by in Marketing

The PPC landscape is ever changing and can be confusing for even the most seasoned marketer. While the fundamentals of creating a powerful and efficient ad haven't changed much since the days of 35 character descriptions and 25 character headlines, search is more versatile, personalized and fluid th... Read more...

0 comments, 24/02/2016, by in Marketing

Those in the business of paid advertising and marketing strategies understand that there is value in minimizing overall costs. The notion of cost per acquisition (CPA) remains one of the most important metrics when making decisions about marketing on search engines and social media. If the CPA is lo... Read more...