Short-form content has taken over the online world, with platforms like Instagram, TikTok, and YouTube all gaining massive audiences due to this video format. While it is relatively new, YouTube Shorts is a very powerful tool for businesses who know how to wield it properly. As with regular YouTube ... Read more...
Monetising a YouTube channel remains a lucrative source of income for many, but it’s not as easy to get started as it used to be. The market is very crowded right now, and you need to put a lot of effort into carving out your own niche. That said, there are some ideas that are still reliable for b... Read more...
YouTube is arguably the open world’s largest social media platform focused on video marketing and multimedia distribution. Through this platform, even the smallest of brands and individual entities can generate visibility for themselves through the creation and cultivation of content. With the bet... Read more...
Reaching your target audience via digital marketing is a tried and true method for building brand recognition. There are dozens of different methods for making a splash with your target demographic, whether it be via email marketing, social media use, SEO or multimedia. Ultimately, the combination o... Read more...
Numerous features added to YouTube over the past few years have made it increasingly better from the perspectives of both viewers and content creators. From a better set of tools to monitor impressions, views and other metrics, to more relevant video suggestions for audiences, the platform is consta... Read more...
Arguably the largest video platform on the face of the planet, YouTube makes it possible for content creators of all backgrounds to be seen and heard. Given its huge existing user base, free access and numerous opportunities for earning profit from content, it is no surprise that YouTube attracts mi... Read more...
If you thought you could just put up your videos on YouTube and wait until people discover them, guess again. You also have to think about how to get the most visibility on Youtube’s search function as this will make a big difference in how much traction your videos get. This is especially true if... Read more...
YouTube Shorts began rolling out in March 2021, as a new way of allowing creators to make and post short, catchy videos using their mobile devices. But can YouTube Shorts be monetized? Many of the short-form videos that you might have already watched on YouTube Shorts will have ads, suggesting that ... Read more...
All manners of digital advertising now provide even the smallest brands with access to the largest audiences imaginable. Whether the goal is to embrace pay per click marketing in order to reach shoppers via search engines or video ads to make a strong impression with the visually-inclined, the flexi... Read more...
Arguably the single-largest multimedia content platform in the world, YouTube serves up more than one billion video views to its audience every single day, and a majority of internet users report having a YouTube account that is actively used. Because of this dominance, it is not hard to understand ... Read more...