Facebook Ads has been around for more than 10 years and in that time it has undergone numerous changes. With all these changes it can be difficult to keep up and many marketers end up making simple mistakes that make it seem that they just wasted money with no return. In this article, we will look a... Read more...
While there are plenty of exciting social media options available to brands and businesses, few offer the level of reach that Facebook continues to provide. With a plethora of competitors both local and international, most brands need to stay focused on reaching audiences as often as possible and as... Read more...
The age of social media is now entering its third decade with no signs of slowing down. A majority of the world’s population is engaged on at least one social media platform, with a few notable examples being responsible for a large segment of social media activity. While platforms such as TikTok,... Read more...
In our last post, we discussed just how important engagement is for the success of Facebook pages – and how to build a more reliable following for them. Providing a steady stream of content that appeals to your target audience is undoubtedly at the core of any Facebook marketing effort, but some t... Read more...
Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing method... Read more...
For many years now, brands and businesses have been able to take advantage of advertising options on Facebook. While limited in scope at the onset, the world's biggest social media platform now offers a ton of customization options. Whether you're targeting a large audience or small, there are both ... Read more...
While there are many social media platforms that each provide select brands and businesses with opportunities, Facebook remains the most popular. Due to its widespread adoption and sheer audience size, brands of all sizes count on Facebook to get their content, products and information in front of l... Read more...
As the premiere global social media network, Facebook provides both individuals and brands with access to more than a billion users worldwide. While other social media networks are growing fast and have large user bases, Facebook remains a staple for those seeking to connect with large audiences and... Read more...
For years, businesses and brands have been enjoying the flexibility of online advertisements as a means to drive traffic to their websites. Most have discovered that social media ads in particular can provide great value; substantial exposure for next to nothing in terms of costs, it shouldn't surpr... Read more...
Social media has become a veritable gold mine for businesses and brands. With a simple message, some decent marketing and a bit of dedication, brands can quickly grow their presences and reach large numbers of people. While every brand's approach on social media will ultimately need to be different,... Read more...