Recently, we've spent some time discussing how important conversions are to brand success. In addition to that, we've also outlined how to improve conversion rates in general, whether the goal is to increase sales, boost subscriptions or simply earn more clicks for a desired action. Ultimately, most... Read more...
Everybody knows (or at least should) that proper and professional web design is crucial to long-term brand success. In a digital world where first impressions are made immediately and users have plenty of alternatives to consider, sending the wrong message through shoddy design isn't permissible. ... Read more...
As more and more people find themselves with sophisticated and powerful mobile devices, the nature of internet browsing continues to change. With billions of mobile devices on the planet, it shouldn't be surprising that a hefty percentage of internet traffic comes from these devices (specifically, m... Read more...
The nature of internet browsing has consistently been in flux since its invention more than 25 years ago. Over this time, businesses and brands have fought to stay the forefront of meaningful trends in the pursuit of more traffic and customers. Ultimately, every online brand must adapt to certain de... Read more...
With more people now using mobile devices to access the web than traditional devices such as desktops, brands, blogs and businesses the world over have to accommodate these visitors. Seeing as how the mobile user experience often presents unique challenges, it is crucial to produce content and desig... Read more...
Now more than ever, mobile search engine optimization has taken a front-seat and is driving arguably a majority of brands' interactions with search engines. As the day-to-day search queries and requests from users increasingly come from mobile devices, search engines have upped the ante on being ran... Read more...
As technology continues to become more powerful, our day-to-day connection to the internet has evolved as well. While it was once only possible to access the internet from a home computer, most people have mobile devices on them at all times that provide the same access. Because of this, the nature ... Read more...
With more people than ever before browsing the web via mobile devices, it is absolutely essential that your website and its offerings can be easily viewed by them. A majority of web traffic now occurs via mobile devices, making it nearly impossible for search engine giants like Google to ignore this... Read more...
Search engines like Google have been deriving a majority of their traffic from mobile devices for a couple of years now. This may seem like a huge development to some, and that is because it is huge. The nature of technology continues to change very rapidly, resulting in pocket-sized computers that ... Read more...
With hundreds of millions of people gaining access to the web each year through mobile devices, it is no wonder that search engines, consumers and social media alike are all adapting to this reality. Many websites and brands have found it difficult as of late to rank well in SERPs due to a combinati... Read more...