If you have ever done SEO, you likely have heard about Yoast SEO. Yoast SEO is a free SEO plugin for self-hosted WordPress websites that can help you improve certain aspects of your SEO. Yoast SEO also has a premium option that gives you even more optimization options and features. Whether you are c... Read more...
Backlinks are something that play a huge role in the success of a website. They work by linking content to another site, thereby sending traffic elsewhere. Often they are called incoming or inbound links. What they also do is help a website rank a whole lot better on the search engine results page. ... Read more...
Determining how best to use your resources when building a quality web presence can be challenging. Without some guidance and assistance, knowing where to begin is a tough situation. Fortunately, there are many resources available that can help you maximize reach, impressions, conversions and more. ... Read more...
Search engine optimization is without a doubt one of the most influential methods for generating low-cost, passive traffic to websites, blogs and businesses. With most people using search engines on a regular basis to find what they need, targeting relevant results for your brand can ensure a steady... Read more...
Any content or digital marketing strategy wouldn't be complete without a variety of tools to assist in the endeavor. While hard work and excellent content can go a long way, there is only so much you can do by yourself when it comes to marketing. You need to be able to keep track of happenings, moni... Read more...
Every once in a while, someone or something goes viral that can make you take a second glance. There's always an intriguing or funny story behind the event and why it happened. This time, it's safe to say that Pingler played a role. It all started thanks to a conversation a man named Tom Chur... Read more...
Small businesses face a litany of challenges on a daily basis. Competition has always been a factor, but the age of the internet makes it easier than ever before for businesses to lose out when the competition outperforms them. Small businesses with internet presences know this reality all too well.... Read more...
Brands and businesses in the pursuit of stronger bottom lines understand just how valuable elements such as customer service, brand recognition and satisfaction truly are to success. Those focused on sales in particular know how difficult it can be to convert new customers and generate repeat busine... Read more...
Improving overall visibility and engagement on your website remains perhaps the most vital end-goal for most brands. While search engine optimization, content creation and marketing are all important elements in building and maintaining a website, the reason these strategies are pursued is to drive ... Read more...
Social media continues to become more advanced and more useful for brands that want to keep in touch with audiences and build meaningful relationships. While social media management may sometimes feel like a pain, the reward can be great when done effectively. Facebook, Twitter, and many other socia... Read more...