Backlinks and Why they are Important

22 comments, 09/05/2011, by , in SEO

If you are interested in making money from the internet, sooner or later you will be introduced to the vital concept of back links. Let’s first assume that you are not intending to pay for traffic but that you want to rank highly in the search engines (primarily Google) for your chosen keywords. This means that when someone types the keywords into the Google search bar, your site will ideally show on the first page of the returned pages that Google finds.

Basically a back link is a link from another site back to your own – hence the term “back link”. The search engines count the number, importance and relevance of back links to assess the quality of site in providing the information for which a searcher is looking. Although a significant number of back links is important, Google and other search engines also place more weight on links from what it considers to be important sites.

The question is “how do they assess the importance of a site?” One way of doing this is to rank the importance of various sites – Google, for example, gives websites a “PageRank” which is a number between 1 and 10. The most important sites are graded as PR 10 and the least important as PR 0, with all others being graded somewhere in between. What this means in practice is that sites with high PR back links will be placed more highly in the search engine rankings.

It follows that if you want to rank highly in the search engines or your search terms then you will need back links. Be under no illusions – the best way is to provide good quality and relevant content on your site. Google’s aim is to provide good relevant content and it therefore makes complete sense to provide the best user experience you possible can by providing useful content on your site. This means that people will link to your site via links on their own sites and Google will count all these as “votes” or back links for your site. Once you have added content you can tell Google that this content has been added and they should come and take a look. This is best done by “pinging” which is just a method of telling Google that new content exists. Our new service will do this for you automatically – check it out here

It is possible to increase the number of back links quite quickly by posting useful comments on other websites (it is better if the websites are relevant to yours) together with a link back to your site. Many sites allow you to do this when placing comments by providing a box in which to enter your websites URL.  It is better to have back links from a variety of sites rather than a large number from just one site.



  1. May 9th, 2011 19:15

    Very helpfully suggestion important details say.


  2. May 10th, 2011 2:50

    Thanks for the tips in your article. Hopefully blog commenting can be a quite useful way of gather backlinks. Does it matter if they are dofollow or not?


  3. May 12th, 2011 2:18

    Great tips, so much to learn.


  4. May 12th, 2011 2:34

    Thanks for the information. Very useful indeed!


  5. May 16th, 2011 19:37

    Thank you for this as it is quite informative and useful. I appreciate you spelling out this completely for me!


  6. May 17th, 2011 8:14

    I read the post and I get it… content is king and backlinks are queen. I have some good, original content and some backlinks from other sites. Some sites with higher PR and some with lower… but I can’t seem to move up in the search results. Also… how can I increase my Page Ranking?


  7. May 17th, 2011 22:30

    Thanks for this article


  8. May 19th, 2011 2:39

    Establishing backlinks for me is very dificult since i do not have a lot of time to get my link across a wide base.I’ve heard about some shortcuts but its underground stuff. Any shortcut recomendations for someone who don’t have much time to put into it.


  9. May 20th, 2011 5:23

    thank yo so much for this well organized outline, i am new to marketing. thanks again this is valuable.


  10. May 21st, 2011 1:22

    I appreciate this article. It will help me to increase sales on my website. I want more traffic to my blog and my male enhancement website. Thanks.


  11. May 22nd, 2011 9:44

    We use Pingler for every new blog post and noticed a nice increase in backlinks. Thanks Pingler.


  12. May 26th, 2011 11:54

    nice one…..thanks for the sharing your knowledge…


  13. May 27th, 2011 21:57

    I did not understand the whole backlink thing in the beginning, I do wish someone had told me just HOW important building good quality backlinks is to your page. there is no easy shortcut to getting the quality links need to help your page, it takes great content, and the best backlinks…. are from people linking to your work. Great post


  14. June 6th, 2011 12:47

    I’ve found that the best practices to move up in the Google SERPS involves constantly adding authoritative well seo’d long tailed keyworded content in conjunction with working on gaining backlinks. Do both consistantly and your site will rank well over time without the need to pay for advertising!


  15. June 14th, 2011 3:35

    excellent articles and tips for bloggers who should be very interesting always practiced


  16. June 17th, 2011 8:20

    Does anyone know if a keyword rich anchor text link is preferred over an anchor text link with your name or your webpage?


  17. June 19th, 2011 6:10

    Good content on your site is always a positive. The more information on your site the better. Back links that are relevant to your site is a good way to show that your site is important


  18. ss
    July 22nd, 2011 7:45

    I find Yahoo Answers to be very helpful. It does not only create backlinks, but also constant traffic if you have left there plenty of links from your site. But no spamming is allowed. Thus, many ppl get reported. The trick is to write a good paragraph and use one of the site links as proof to support your point. It is acceptable by Yahoo Answers. Just check their TOS.


  19. December 21st, 2011 7:08

    I like to have a diverse list of backlinks. And thanks to the services of pingler I can make sure that all my links are indexed and not going to waste. The biggest problem with many marketers is that they fail to ping.


  20. September 2nd, 2014 18:29

    This article has covered up the concept of both On-page and off-page SEO. How ever there is a lot if you dig in this. This article is just the beginning. Building Backlinks and working on On Page Seo methods is not as easy as it looks. This is a constant method with constant efforts involved.


  21. September 6th, 2014 17:32

    I think most of bloggers comment just because to create backlinks. But the scope of creating backlinks via commenting is falling with very high rate. Today, social networking sharing has succeeded blog commenting. Google is now preferring those webpages which have more social sharing. So it is better to earn fans instead of creating backlinks.


  22. September 27th, 2014 16:25

    Backlink abusing has been identified by google. So no point of spamming forums. But its still good to make quality backlinks.


Leave a reply translated

Your email address will not be published. Required fields are marked *

three + three =

Human Verification: In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.