There are numerous ranking factors used by Google to determine where your website lands when someone searches for a keyword or phrase. One such ranking factor is your links and backlinks. Backlinks have been an important ranking metric for Google for a long time now, but how Google assesses backlink... Read more...
According to Google, the number and quality of backlinks pointing to your website is an important ranking metric. Backlinks can help or harm your SEO as well as ranking, and this is why it is important to know what these links are and whether they are the types of links you want. To get this informa... Read more...
Since the dawn of the internet, basic factors such as keywords and links have formed the foundation of search engine optimization. Given that search engines primarily assess content based on text and find websites via the interconnected web of links that point to and from various websites, it’s no... Read more...
The role that backlinks play in maximizing both SEO and traffic has been called into question in recent years. While the direct correlation between a simple link earned and the benefit that comes with it has shifted, there is undoubtedly real benefits that still exist from generating links back to y... Read more...
One of the main tenets of SEO is having a diverse array of backlinks to your site. While the algorithms that assess this have become more complex and discerning over the years, search engines assess the quality and diversity of your backlinks as one way of determining overall site authority and expe... Read more...
Backlinks still remain an integral part of SEO and content marketing. Without links pointing to your website, the amount of traffic you can reasonably expect to attract is limited. Likewise, search engines prefer to rank websites highly that have more backlinks pointing to them. When beginning your ... Read more...
Link building is an absolutely critical part of search engine optimization. Without links from other sites pointing to your own, your long-term SEO is bound to come up short to some degree. When other people link back to your website, it lets search engines like Google and Bing know in one way that ... Read more...
The art of building backlinks is one that takes a considerable amount of effort and persuasion on behalf of the webmaster. While not all backlinks are hard to obtain, it is also true that not all backlinks are created equal. In some cases, the obtainment of backlinks from a particular website can do... Read more...
Many web masters know that there are several key elements that go into proper website development and maintenance – search engine optimization, content creation, aesthetic appeal and intuitive layouts are just a few of these components. In previous years, the layout and design of a website was mor... Read more...
Like many websites, your particular site may have been around for a while at this point. Over the months and years, search engines have altered the criteria by which good and bad sites are measured, so it is perfectly normal to have to make adjustments every now and then. What happens, however, when... Read more...