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The Latest Updates to Twitter Advertising
Comments Off on The Latest Updates to Twitter Advertising, 05/01/2023, by in Marketing, Social Media

Twitter is making various changes to its advertising platforms. While it may be hard to know when these changes were conceptualized, many of them seem to have come after the platform has taken a hit with advertisers pulling out once Elon Must took over. Twitter says that these changes took place aft... Read more...

3 Facebook Ad Mistakes and How to Avoid Them
Comments Off on 3 Facebook Ad Mistakes and How to Avoid Them, 21/03/2022, by in Marketing, Social Media

Facebook Ads has been around for more than 10 years and in that time it has undergone numerous changes. With all these changes it can be difficult to keep up and many marketers end up making simple mistakes that make it seem that they just wasted money with no return. In this article, we will look a... Read more...

How to Make the Most of B2B Advertising on LinkedIn
Comments Off on How to Make the Most of B2B Advertising on LinkedIn, 17/11/2021, by in Marketing, Online Business, Social Media

Social media marketing is one of the best ways to generate sales, gain new leads, and build an audience. And, if you’re in the B2B business, it only makes sense that you advertise on LinkedIn. LinkedIn advertising is a great tool if you want to build visibility in your niche and target the types o... Read more...

How Have Ad Blockers Affected PPC?
Comments Off on How Have Ad Blockers Affected PPC?, 05/11/2021, by in Marketing, Online Business

Ad blockers have become very popular, especially as more people get annoyed with intrusive or obnoxious online ads and try to find ways to block them. For businesses that rely on ads to get traction, get recognition or sell products, ad blockers can have a significant impact on their PPC campaigns a... Read more...

Ad Platforms Your Brand Should Give a Try Today
Comments Off on Ad Platforms Your Brand Should Give a Try Today, 29/10/2021, by in Marketing, Online Business

Being able to quickly reach select target audiences isn’t necessarily an intuitive skill these days. Knowing where to focus and where you can find people interested in your message is the first step, but it is only one part of a much larger marketing puzzle. As such, many people seek out the bigge... Read more...

Other PPC Ad Platforms You Should Be Considering
Comments Off on Other PPC Ad Platforms You Should Be Considering, 23/07/2021, by in Marketing, Online Business

Without a doubt, platforms such as Facebook and Google Ads remain highly valuable and popular solutions for any and all PPC campaigns. By being able to reach such a vast network of people through a simplified process, it isn’t surprising that many marketing gurus rely heavily – or even exclusive... Read more...

What Are the Benefits of YouTube Advertising?
Comments Off on What Are the Benefits of YouTube Advertising?, 05/04/2021, by in Marketing, Social Media

All manners of digital advertising now provide even the smallest brands with access to the largest audiences imaginable. Whether the goal is to embrace pay per click marketing in order to reach shoppers via search engines or video ads to make a strong impression with the visually-inclined, the flexi... Read more...

Here’s How You’re Messing Up PPC Ad Campaigns
Comments Off on Here’s How You’re Messing Up PPC Ad Campaigns, 01/01/2021, by in Google, Marketing, Online Business

Reaching large numbers of people in a short period of time isn’t easy for most small brands and businesses. With a limited number of options, these brands must carefully consider how best to allocate their resources. Without an established search engine presence, a vast mailing list or a huge soci... Read more...

How Google Shopping Ads Can Transform the Season for Online Retailers
Comments Off on How Google Shopping Ads Can Transform the Season for Online Retailers, 18/11/2020, by in Google, Marketing

With the holiday nearly upon us, it is vital to consider what impacts your marketing strategy will have. Whether utilizing paid and/or organic approaches, certain factors matter. Among them, overall reach, cost and quality of ad copy. From generic, organic ads on social media to paid campaigns in se... Read more...

Don’t Wait: Start Bombarding Social Media with Holiday Ads Now
Comments Off on Don’t Wait: Start Bombarding Social Media with Holiday Ads Now, 11/11/2020, by in Marketing, Social Media

With the official beginning of the holiday shopping season just a few weeks away, it is vital to have a meaningful presence both organically and via paid strategies online. Whether your target audience is disproportionately on social media, using search engines or checking emails, you need to be foc... Read more...

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