The world of search engine optimization requires an immense amount of dedication and time. Not only will you spend a lot of energy tweaking and optimizing every little element of your blog, website and content, but you'll also need to master a variety of skill-sets to be successful. Because SEO a... Read more...
About Pingler
As search engine optimization has continued to evolved, so have the strategies people use to target search results. It wasn't that long ago that one could target a two-word phrase in search results and rank quite prominently for it in relatively little time. Those days, by and large, are gone foreve... Read more...
Any online store wants to put its products and services in front of as many people as possible. Until recently, refining the marketing process was a tedious and sometimes impossible task, resulting in massive ad budget waste. Today, however, products can be shown exactly to those who find interes... Read more...
Countless online stores do their best to showcase products and services in a positive light. The footprint that online stores leave can be very different from that of blogs and other web-based platforms, at least in the eyes of search engines. This can make the task of SEO much more challenging than... Read more...
Recent reports have revealed that a massive leak of information by Facebook could have had far-reaching consequences for the United States – and potentially abroad. Every single day, Facebook and other social media sites collect copious amounts of information about their users, authorizing the u... Read more...
Online reputation management is a huge component of many brands' online marketing strategies. After all, a majority of people will not make a purchase directly from a brand without seeing what others are saying about the brand online. Through review platforms like Yelp and Google, consumers can quic... Read more...
Anybody who is planning on building a small e-commerce platform from scratch has a lot of work ahead of them. Besides putting together product lines and designing a website, there's also a need for consistently valuable content and a steady flow of traffic. Establishing all of these elements can tak... Read more...
With dozens of unique metrics to analyze, online brands can easily feel overwhelmed when pouring over the data. An absolute deluge of information is available that can provide some insights into what each metric signifies and whether realistic goals are being met, but different businesses may find d... Read more...
There is a plethora of advice available online for businesses. From marketing to inventory management, you'll find it all. Unfortunately, all too much of this advice is geared for bigger businesses and/or those with an online-exclusive presence. How can small businesses – especially those focused ... Read more...
Increasingly, the terms “SEO” and “mobile SEO” are becoming one and the same. With a majority of search engine traffic originating from mobile devices, most brands understand that reaching mobile users is paramount to optimal success. Especially since search engines like Google have begun pe... Read more...