Any form of marketing done well is arguably worth the effort. Particularly when using free or low-cost methods, targeting specific audiences – regardless of size – can yield meaningful results in a short period of time. Because of this, many businesses and brands have turned to social media, whi... Read more...
About Pingler
Virtually everybody knows that search engine optimization remains one of the most important tactics in being discovered by audiences. Brands with better SEO get better visibility in search engines, leading to more clicks, purchases and other desired actions. While an incredible amount of energy gets... Read more...
These days, virtually any website you visit will likely have a blog section somewhere. From big corporations to small online-only operations, blogs provide brands with the ability to convey information, showcase products and otherwise draw attention to their efforts. Most think of blogs as the tr... Read more...
While there are many social media platforms that each provide select brands and businesses with opportunities, Facebook remains the most popular. Due to its widespread adoption and sheer audience size, brands of all sizes count on Facebook to get their content, products and information in front of l... Read more...
For brands that have been striving to improve visibility and increase reach, it can all start to feel monotonous after some time. Repeating the same tasks and attempting to increase exposure month after month and year after year makes it difficult to stay focused – particularly when measuring whet... Read more...
Search engine optimization is a cornerstone of any strong marketing campaign. While there are plenty of options for both paid and organic exposure, none provide the kinds of passive benefits that SEO does on a lasting basis. This is why no matter how much the internet has changed and how many new pl... Read more...
Video marketing continues to grow in popularity, in large part due to the proliferation of mobile devices that allow billions to access multimedia from anywhere. This dynamic cuts across multiple mediums: on social media, via email and even in custom paid ads, video embeds are now possible. This com... Read more...
As the nature of brand competition continues to shift, businesses must be ready to seize any new opportunities available in the digital realm. Through paid marketing tactics, search engine optimization, email marketing and social media use, brands and businesses can reach throngs of loyal and soon-t... Read more...
Brand promotion is crucial, whether you are selling products, providing services or simply offering information in the online arena. With the advent of the internet, brands of all sizes have seemingly countless marketing opportunities at their disposal, each of which provides various advantages and ... Read more...
The need for a comprehensive social media presence is paramount. Brands that effectively utilize social media can reach many new customers and audiences without having to spend copious amounts of time building a technical foundation. Still, many brands are discovering that a combination of active so... Read more...