Generating publicity for your website or brand is one of the most fundamental aspects of a successful strategy. Without a creative and multi-faceted marketing plan, even the best websites in terms of content and offerings can languish in obscurity. With more websites, blogs, businesses and brands on... Read more...
About Pingler
For years, both search engines and social media have played immense roles in the worlds of marketing, information and traffic. As brands seek new and exciting ways to effectively reach their audiences, both platforms are seen as viable contenders that reach large numbers of people quickly. Yet fo... Read more...
Search engine optimization remains one of the most effective marketing tools brands can utilize. Given its ability to drive organic traffic to your website with little to no direct costs, it shouldn't be surprising that websites across all niches continue to target various search engine results page... Read more...
Many brands find innate success thanks to the power of social media. From websites that provide entertainment to the masses to those that serve communities by providing information, giving an audience what they want – without the need for a commitment – tends to be the key to popularity on socia... Read more...
Both organic and paid advertising options exist in abundance for brands in today's digital world – so many in fact that choosing one or more optimal choices is downright difficult. Ultimately, most successful brands combine a variety of tactics, including organic mentions, email marketing, PPC adv... Read more...
Bolstering brand visibility is a prime concern for any online entity, whether the focus is on selling products, earning subscribers or raising money for charity. New brands have many options and methods to consider when pursuing this goal, but it can feel utterly overwhelming at times. The most effe... Read more...
A Strategic Way to Make Your Business More Efficient We exist in an age in which technology is advancing faster than ever before and becoming more and more prevalent in our everyday lives. This means that in order to have a successful business in today’s world, business owners must not only... Read more...
It can take months or even years to build a sustainable SEO strategy that delivers results. Between creating ample amounts of content, targeting a variety of search engine results pages and juggling the technical aspects of SEO behind the scenes, some brands put in hundreds of hours of work to rank ... Read more...
For more than two decades, search engine optimization has been a mainstay of digital marketers' arsenals. Being able to generate organic, passive traffic via search engine results pages ultimately provides websites with an invaluable, low-cost source of traffic. Given its relatively passive nature, ... Read more...
Brands large and small have at least one thing in common: they must reach, persuade, entertain and otherwise satisfy their target audiences. There are many ways in which to do this, but ultimately, brands must be visible to their audiences if they want the content to generate any value. Debate over ... Read more...