Email marketing remains one of the most popular forms of marketing due to its very low cost, targeted audiences and ease of use. Virtually everybody uses email, and this makes it very easy to reach exactly the right people with your products, services or messages. Unfortunately, all too many brands ... Read more...
About Pingler
It's hard enough to convince people to visit your website and read content: it's even harder to convince them to buy something. When you offer products and services via the web, competition can be tough, consumers can be picky and search engines can be fickle. All of these elements affect just how m... Read more...
In a highly-competitive, global internet environment, brands and businesses need every bit of benefit they can find. At the same time, avoiding potentially damaging developments is an absolute must. There is no greater example of how these negative occurrences can hurt you than in search engine resu... Read more...
Many people are familiar with the basics of a website or content audit. The reasoning behind a content audit is simple: by determining the quality, natural exposure and relevance of content, you can then determine where improvements need to be made. Ultimately, auditing your website based on content... Read more...
Building quality content is essential in expanding your brand's presence. Without a plethora of great content offerings, what else can you use to attract people to your website? Even if you have products and services to provide, search engines expect that websites and blogs provide content in many f... Read more...
If you were to sit down right now and dissect your website, you'd find potentially hundreds of elements and functions within it. From internal search functions to headlines, there are many aspects to even the most basic of websites. Ensuring that each function and element of your website is function... Read more...
Search engine optimization is absolutely critical to a strong search engine marketing strategy. Through a combination of deliberate technical considerations, great content and organic searches, you can dramatically increase your brand's exposure in searches on Google, Bing and beyond. In the pursuit... Read more...
One of the toughest aspects of content creation isn't producing the content: it's getting it out there! Especially for smaller brands, finding ingenious ways to amplify your content's reach and audience is essential in growing across social media, search engines and beyond. Whether you're focused on... Read more...
Expanding your clout via SEO is one of the tried and true ways to reach more people, sell more products and earn more subscribers. Despite the constantly changing landscape in SEO, there are some tactics that remain just as effective as they were 20 years ago. Nevertheless, some strategies have beco... Read more...
When looking at a variety of brands and businesses across the web, standard e-commerce platforms are probably the least inspiring overall. Beyond offering products that a particular niche market will appreciate, it can be difficult to convince others to follow your brand, engage with it and ultimate... Read more...