Search engine optimization is without a doubt one of the most influential methods for generating low-cost, passive traffic to websites, blogs and businesses. With most people using search engines on a regular basis to find what they need, targeting relevant results for your brand can ensure a steady... Read more...
About Pingler
Digital marketing remains one of the great equalizers among brands vying for attention in various niches and audiences. Even a relatively small budget can be quite effective when deployed efficiently, making it possible to generate great returns on investment. However, ensuring your ads are optim... Read more...
Traffic is the lifeblood of any website. Without a constant stream of visitors, most brands' reasons for existence cease. Because of this, marketing, search engine optimization, social media, email campaigns and more are all built around driving people from one location to another (namely, your bran... Read more...
Building a powerful SEO strategy is a common goal – and one that can deliver immense results when executed properly. All too often, people focus on content and keywords, hoping that these two elements will be enough to deliver phenomenal results. Unfortunately, SEO encompasses dozens of considerat... Read more...
The arms race to create superior content has led to a plethora of unique formats, strategies and plans for brands. Any business, blog or brand has a vested interest in quality content, whether the content is the core component of their website or whether they're trying to sell products and services.... Read more...
With more daily views than all but a few websites worldwide, YouTube is a very popular platform. It should surprise nobody that content creators from all walks of life have turned to the platform as one way to get the message out about their brands, ideas and products. Anybody can create a YouTub... Read more...
Getting the word out about your products, services or content is easier said than done. While some entities have a relatively easy time gaining exposure due to pre-existing audiences, most brands have to fight for every click, view or purchase. All too often, would-be entrepreneurs and bloggers g... Read more...
One of the most valuable commodities for any business is attention. To be seen and heard is to be noticed, and for most brands, this is the basic formula for generating success. Every type of brand – from retail outlets to non-profit charities – relies on generating buzz in order to increase awa... Read more...
It's easy to become focused on the look and feel of your brand's website. After all, how people feel about your brand's appearance when first seeing it can make or break your long-term reputation with them. Aesthetic concerns are definitely one of the most important themes to consider when building ... Read more...
Today, it's now easier than ever to build websites from scratch. With many unique tools able to help even the most novice of web designers, there's often no need to pay for premium services and professional developers. One quick search and you'll find thousands of potential options for building a we... Read more...