Every business owner has a goal of growing their business and expanding their customer base. After all, you don’t just start a business for fun, you do it to make a living and earn money along the way. Plenty of small businesses have difficulties starting out while others struggle to stay afloat.... Read more...
About Pingler
For years, a raging debate has been ongoing. Many brands and marketers debate the pros and cons of platforms such as social media, and whether or not concepts such as SEO are better. Some even suggest that the two might be intertwined; that the holy grail of traffic can actually be impacted by a com... Read more...
There is absolutely nothing about search engine optimization that is easy in an absolute sense. Most aspects of the process are difficult, and even that are not usually involve repetition and lots of time in order to be successful. Ultimately, it can take months or even years to achieve the kind of ... Read more...
Reaching large numbers of people in a short amount of time hasn't always been easy. Even with marketing strategies that were state of the art during their heydays, there was often a substantial cost component that made it unrealistic for many businesses and brands to utilize. However, technology has... Read more...
Research shows that one of the biggest reasons why customers ultimately abandon carts or never follow through with a purchase is a lack of information. Even when not tied directly to the product(s) in question – for example, shipping policies – the effect of not knowing can be enough to keep t... Read more...
Many people are familiar with the need for keywords when targeting various search engine results pages or audiences via paid ad campaigns. These keywords are indicators of the kinds of audiences and niches we wish to target, and can better inform search engines of the true context of our content. ... Read more...
At the center of any search engine optimization strategy is the need for content. Without a steady supply of content, people wouldn't have a need to visit most websites online. Even with respect to online businesses that provide products and services, each page is a form of content in itself (though... Read more...
Any locally-based business or small business has a plethora of challenges to tackle when venturing into the digital realm. Among them, exposure and reach are the most common: after all, who is going to know to look for a specific unknown brand without being prompted? There is a variety of steps that... Read more...
One of the most difficult aspects of marketing is developing effective campaigns that truly produce the best results. While most beginners have an idea of how digital marketing works, perfecting each element of a given campaign takes trial and error, as well as time and money. From choosing the righ... Read more...
Running a successful online brand – especially one that revolves around the supplying of products and services – hinges upon great customer service. Brands of all sizes have many options to consider when providing customers and clients with access to assistance; from toll free telephone numbers ... Read more...