Over the past several years, more and more people use their mobile devices to access information on a daily basis. In fact, the number of people who regularly use search engines like Google from their mobile devices has surpassed the number of people who use standard desktop and laptop computers. ... Read more...
As the nature of the internet, website design and search engine optimization have all evolved over the years, certain new considerations have to be made. Likewise, previous elements and concerns are no longer front and center with regard to ranking in search engines or creating well-designed website... Read more...
One of the most effective strategies for entrepreneurs and brands seeking to expand operations via search engines and social media is to analyze niche search categories. Whether it be based on specific long-tail keywords and phrase or based on broader niches themselves, being able to develop a follo... Read more...
The podcast is a rare example of content that made its debut long ago, fell into obscurity and then suddenly re-emerged as a popular option of multimedia once again. Its name literally derived from the fact that it was created for consumption on early generation iPods, podcasts are now available in ... Read more...
Arguably the single-largest multimedia content platform in the world, YouTube serves up more than one billion video views to its audience every single day, and a majority of internet users report having a YouTube account that is actively used. Because of this dominance, it is not hard to understand ... Read more...
Link building has been around since the dawn of the internet, but the nature – and efficacy – of the process has changed considerably. While many people forgo the intensive act of link building, it is not something that can be easily ignored if optimal SEO outcomes and traffic are desired. Becau... Read more...
Many brands are easily able to create content that promotes their self-interests while entertaining audiences. Many of these entities revolve around providing information or solutions to people while indirectly generating revenue through recommended products, ads and other subtle forms of revenue ge... Read more...
Businesses and bloggers have no real issue with targeting their desired audiences in one way or another. Businesses have budgets that allow for easy paid marketing campaigns, while standard bloggers can create organic content that effectively resonates with audiences and generates viral attention. ... Read more...
With more than two billion active worldwide users, YouTube can be considered the largest social media platform on the planet. While not conventional in terms of its offerings in relations to other social media outlets, YouTube has always focused on a simple premise that other platforms are increasin... Read more...
Search engine optimization remains one of the most crucial components in long-term content marketing and organic exposure for businesses and brands. Without search engine visibility, the vast majority of entities would be forced to either delve deep into more nuanced marketing tactics (such as email... Read more...