Video marketing is increasingly becoming a dominant force in brand management and content creation. Many people prefer to digest content in video format rather than read standard text. There are multiple reasons for this, including more people being on-the-go and using mobile devices to declining at... Read more...
About Pingler
As has been written about many times on this blog, SEO is an incredibly complex science of sorts. There are dozens of unique metrics and technical considerations that must be mastered in order to fully grasp the extent of its functionality, which makes it feel like an alien concept to many who try t... Read more...
Generating additional attention for your latest blog posts is a worthwhile goal – why else bother to stream your thoughts and observations if people aren’t reading them? As a blog fills with content and gains traction in search results, a steady stream of visitors can be expected under optimisti... Read more...
Since the dawn of the internet, manual forms of input via keyboards (and later touchscreens) have been the predominant method for fetching information and using digital devices in general. With technology improving and decreasing in price, new forms of input are beginning to emerge. By far, voice re... Read more...
Organic forms of marketing are crucial for many brands that have a long-term web presence and that may not have tons of money to throw at paid marketing efforts. Despite the value that organic efforts like SEO provide, many brands find themselves needing to enhance their traffic, sales and conversio... Read more...
Presenting your business or brand as a professional entity to your target audience is crucial for maximizing sales and leads. Ultimately, many brands focus on improving elements such as navigational sections, product pages and their broader content offerings. While all of these elements can and do i... Read more...
The reality of SEO is one of confusion and debate. In many situations, you’ll find a variety of credible SEO gurus disagreeing on whether a particular course of action is effective or useless – and sometimes, even whether it is a positive or negative. This can make building a successful brand qu... Read more...
Despite all of the hard work and technical consideration that must be given when pursuing a broader SEO strategy, it’s important not to forget the primary goal: to be seen by search engine users. Ensuring that your pages rank prominently in the search engine results pages that you’re targeting i... Read more...
Anybody who has pursued SEO for any meaningful amount of time understands that there are dozens of different tactics and strategies required to improve performance. However, at the core of SEO are a few key elements: content creation, site optimization and link building. These three elements in part... Read more...
Now more than ever, focusing on mobile audiences pays huge dividends. With the sheer proliferation of tablets, smartphones and other mobile gadgets, most people who access the internet use devices other than standard desktop and laptop computers. This huge shift definitely has an impact on brands, a... Read more...