Generating views, clicks, likes, shares or purchases is a primary goal for most online brands. Whether the name of the game is increasing visibility or improving ROI, strategies are necessary to generate optimal results. Many people refer to desired actions completed by visitors and users as convers... Read more...
Digital marketing remains one of the great equalizers among brands vying for attention in various niches and audiences. Even a relatively small budget can be quite effective when deployed efficiently, making it possible to generate great returns on investment. However, ensuring your ads are optim... Read more...
Reaching new audiences in the hotly-contested world of online marketing remains one of the most important tasks any brand can pursue. With a plethora of brands all competing for a finite number of people, brands that go above and beyond in marketing their products and services are likely to enjoy th... Read more...
For years, Facebook has held the top spot when it comes to the largest social media network. More than one billion people login to Facebook regularly, making it a prime choice for businesses and advertisers. Whether you're a small business or a huge empire, Facebook Ads are often one of the first ch... Read more...
Google is by far a leader in the world of online advertising, providing an array of services that allow businesses and brands to advertise themselves. With platforms like AdWords and AdSense, countless ads are ran every single day, targeted specifically to audiences that are receptive to them. Googl... Read more...
The PPC landscape is ever changing and can be confusing for even the most seasoned marketer. While the fundamentals of creating a powerful and efficient ad haven't changed much since the days of 35 character descriptions and 25 character headlines, search is more versatile, personalized and fluid th... Read more...
Social media marketing has exploded in growth, becoming one of the primary ways brands now reach their consumers, subscribers and followers. While search engines largely dominated marketing strategies in the past, there are an increasing number of brands that rely on nothing but social media marketi... Read more...
Facebook ads are an important part of many businesses marketing plans. They are able to reach a specific audience, and can prove to be quite effective. Whether you've used these ads in the past or have been considering them, it is now easier than ever before thanks to the fact you can buy the ads th... Read more...
Many websites use some form of marketing or advertising to reach out to their audiences. An increasingly popular way to attract traffic is the classic PPC campaign, which makes it easy to reach relevant audiences in social media, search and beyond. Separate from that, many other brands use various f... Read more...
Are the ads on your website a help or a hindrance? In some instances, website ads are an extremely effective way to make money online. However, ads can also affect your website in many different ways. Below are five ways ads are killing your website. Too Many Ads Ruin Your Website Visitors User Exp... Read more...