Starting a business can make you feel like you require lots of money to not only get things going but to keep the business afloat. In addition to startup costs, though, entrepreneurs have to also think about the overhead costs of the new business. Overhead costs are different from startup costs beca... Read more...
Small businesses know all too well the struggles of competition. Between competing with other small businesses and fending off difficult trends from larger companies, the pressures are everywhere for small businesses to achieve as much visibility and traffic as possible. For small businesses oper... Read more...
Building an online presence is difficult regardless of the type of business you manage, but local small businesses have an especially difficult experience. Since these businesses are not relevant to national or even global audiences, they must work harder to attract the attention of a more localized... Read more...
Any locally-based business or small business has a plethora of challenges to tackle when venturing into the digital realm. Among them, exposure and reach are the most common: after all, who is going to know to look for a specific unknown brand without being prompted? There is a variety of steps that... Read more...
If you run a small business, a great marketing strategy to use is by creating a blog which can help you attract more customers to your company. However, if you aren’t sure where to start, here are a few things to consider as well as what you should include in your first blog post. Establishing Yo... Read more...
In a world where digital marketing is more prevalent than ever, keeping up with the competition requires a persistent approach. Digital venues and channels allow even the smallest of businesses to adequately reach their audiences, whether it be through search engines, social media or email. Ultimate... Read more...
There is a plethora of digital marketing strategies available to businesses seeking to reach out to new customers and visitors, each with their own benefits and drawbacks. With so many options, many brands have trouble focusing on which specific methods are best for their brand's focus, budget and a... Read more...
Locally-owned businesses and other small companies seeking an online presence have a huge fight awaiting them in the war for recognition. As the internet continues to become more contested at every level, small and new businesses face many obstacles in achieving prime visibility in search; this is m... Read more...
The difficulty of competition is something all small businesses know all too well. Whether you're competing in the physical realm or online, there is always bigger fish in the proverbial sea who can more easily tap into various audiences. Due to bigger budgets, better name recognition and a host of ... Read more...
Many small businesses find success within their own niches via a combination of good marketing, quality customer service and a unique selling point. While larger businesses have no trouble promoting themselves to the masses, small businesses face a series of unique hurdles that can be difficult to o... Read more...