The holidays are quickly approaching – and this year’s holiday shopping season will be a major one for online retailers. Most brands spend most of the year preparing for the final 2 months of the year; a large number of businesses earn a majority of their profits in the final quarter of the year... Read more...
The nature of digital marketing continues to explode in popularity. As more and more brands learn of its importance, even small businesses are using basic elements of digital marketing to reach customers and persuade audiences. Given some forms of digital marketing are quite inexpensive as well, and... Read more...
Ultimately, every brand or business needs viable marketing solutions in order to gain exposure and grow their audiences. While a litany of marketing options exist today thanks to search engines, email and social media, more traditional forms of media can also still be immensely influential in drivin... Read more...
The need for a well-informed marketing strategy – whether you’re targeting email, search engines or social media – is generally understood by most brands. What isn’t understood is the level of complexity and individual decisions that must be made with each marketing campaign or SEO strategy.... Read more...
Brands, businesses and blogs alike have a fundamental need for marketing solutions. Whether they be organic efforts such as social media and SEO or paid solutions via PPC campaigns, this array of options makes it possible to reach a maximum number of people within one or more audiences. However, ... Read more...
Recently, it was announced that the popular social media app TikTok is being banned in the United States. While its final fate isn’t entirely determined (the company has been given 45 days to either close or be bought by others), the disruption is worrying for many brands that may have customized ... Read more...
Now more than ever, businesses are under increasing economic strain and pressure from competitors. Whether a business operates a brick-and-mortar operation or a digital one, the challenges of earning exposure, selling products and services, successfully retaining customers and growing long-term prof... Read more...
Building exposure for any online brand remains a top priority for success, but some brands have an easier time than others. Online stores and shopping platforms have a more difficult time in establishing visibility without the use of paid strategies, as their content offerings tend to be thinner (ma... Read more...
Building a productive and successful online marketplace is a prime goal for many businesses and brands. Whether you are a traditional retailer seeking to expand your offerings into the digital realm or a small-scale blog seeking to sell a bit of merchandise, having a reliable online store that can e... Read more...
Regardless of your brand, blog or business goals, entities both large and small know that digital marketing requires the presence of content. In fact, those seeking organic exposure on social media and via search engines know that content is the end-all, be-all variable in attracting new users, visi... Read more...