Clickbait has been around ever since social media became a thing. Every business wanted to siphon people from social media onto their website, and the most attention-grabbing, shocking, and sensational headlines were their best weapon. People have grown to resent clickbait, but it is not all bad. If... Read more...
The popularity of digital marketing might make you think that traditional marketing is dead. This is far from the truth because there are lots of businesses that see great success with it. SMEs can spend a lot of time and creativity crafting the perfect traditional marketing campaign, with the main ... Read more...
Computers keep getting better at simulating reality. We already rely on computer-generated graphics, sets, characters, and scenes in movies and TV shows, and they are indistinguishable from reality. Recently, deep fake technology has been used to replace a person’s likeness, and it has been receiv... Read more...
Over the past few years, TikTok has become a massive short-form video platform. Because of its popularity, many people forget that Instagram Reels is also a big player in the same niche. Instagram Reels was launched in 2020 to compete with TikTok and it has become a great marketing channel in that r... Read more...
The use of the internet has become a huge part of most teens’ lives. About 95% of teens in the United States own a smartphone, with about half saying they are on their phones constantly. These numbers show there is huge potential for teen marketing. What marketers sometimes forget is that while te... Read more...
Video has emerged as one of the most important parts of any team's marketing strategy. Studies show video has the highest returns on investment on any marketing media format. However, marketers still face challenges when getting their video marketing strategy off the ground. We have looked at severa... Read more...
Social media gives businesses various tools to track, test, refine and target their ads with incredible accuracy. One of these tools is the Facebook Pixel now called the Meta Pixel. This is a data-gathering tool that helps you target users on Instagram and Facebook using data about the types of peop... Read more...
Access to the internet and globalization have both benefited businesses a lot. Anyone with an idea and enough education can start an online business in a matter of days if not hours. With things being this easy, e-commerce and online businesses have become very competitive. The result is businesses ... Read more...
If you have a large enough following and good engagement on Instagram, it is only a matter of time until you are approached by a business for influencer marketing opportunities. Getting approached for opportunities like this can make you feel like your hard work is finally paying off. One thing you ... Read more...
There are many ways to market your business, especially in the digital era when everyone is online. One of these is blogging. While blogging does have lots of benefits, you might be wondering if it is worth putting money, time, and effort into yet another marketing channel when you have others alrea... Read more...