Anybody who is planning on building a small e-commerce platform from scratch has a lot of work ahead of them. Besides putting together product lines and designing a website, there's also a need for consistently valuable content and a steady flow of traffic. Establishing all of these elements can tak... Read more...
There is a plethora of advice available online for businesses. From marketing to inventory management, you'll find it all. Unfortunately, all too much of this advice is geared for bigger businesses and/or those with an online-exclusive presence. How can small businesses – especially those focused ... Read more...
Over the decades, businesses and brands have had to constantly re-invent themselves and appeal to new audiences. Such is life in a world that's constantly changing: what might work today isn't guaranteed to work tomorrow. Perhaps no more is this true than in the world of marketing, where tactics and... Read more...
There are dozens of unique ways to market a brand or business: unfortunately, most of them cost money. These pricey yet highly-effective strategies can be great for earning major and immediate exposure, but not all businesses can afford to sustain the effort indefinitely. Even if paid media campaign... Read more...
Marketing has long been known as one of the cornerstones of business. In the information age, possessing qualified marketing skills is a must for promoting brands and businesses in a world where an unparalleled number of competitors exist. Both traditional and digital marketing strategies draw from ... Read more...
It is now more important than ever for businesses to have a unique selling point in the online world. With a seemingly unlimited number of choices to consider, customers no longer have to sell for what is closest, most expensive or well-known. Online businesses compete with each other on a global sc... Read more...
The world of marketing requires a variety of unique talents depending on the industry, format and exact strategy. Digital marketing in particular utilizes many different skill-sets to create broader marketing campaigns that are both cost-effective and that resonate with audiences. With a number o... Read more...
Whether your brand is new, based exclusively online or merely trying to make a name for itself among all the competition, it can be hard to justify massive marketing budgets. Increasing overall brand reach and visibility takes time, dedication and often money, but there are solutions for brands want... Read more...
Excellent content creation and curation is at the core of every brand's successful strategy to reach more people. Whether you offer products, provide services or supply information, there is a need for content to attract large numbers of people and endear them to your brand. Many brands in the prese... Read more...
Whether it is via social media, search engines or an entirely different platform, marketing campaigns only work if people actually pay attention to your ads. Without a compelling message, good imagery and decent copy, even the largest ad campaigns are destined to fail. However, even good campaigns s... Read more...