Access to the internet and globalization have both benefited businesses a lot. Anyone with an idea and enough education can start an online business in a matter of days if not hours. With things being this easy, e-commerce and online businesses have become very competitive. The result is businesses ... Read more...
If you have a large enough following and good engagement on Instagram, it is only a matter of time until you are approached by a business for influencer marketing opportunities. Getting approached for opportunities like this can make you feel like your hard work is finally paying off. One thing you ... Read more...
There are many ways to market your business, especially in the digital era when everyone is online. One of these is blogging. While blogging does have lots of benefits, you might be wondering if it is worth putting money, time, and effort into yet another marketing channel when you have others alrea... Read more...
It seems as if every social media platform is turning to short-form video as the new way of attracting people to their platform. YouTube has Shorts, TikTok is one large short-form video platform, and Instagram has Reels. Since their introduction, Instagram Reels have become popular with individuals ... Read more...
TikTok is a video social media platform that burst into the mainstream in 2018 and has been going strong ever since. Although the platform’s domain skews younger, things are changing. More millennials are getting involved with the platform and businesses are starting to notice. If you are putt... Read more...
Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...
Personalization is not new to marketing. Marketers have been using customers’ full names or usernames in different types of communication as long as data-driven marketing has existed. However, the same has not taken off quite as much in business-to-business marketing. While businesses engage other... Read more...
In a digital world, where people know so much about businesses, brands must compete on much more than price. There is a massive opportunity for businesses to champion a cause, do some good, and maybe turn a profit in the process. Championing a cause is so important in this era because customers are ... Read more...
Creating an SEO marketing campaign takes a lot of time and effort, so it makes sense that you will want to know how well it is performing. In the world of SEO, this task is difficult without knowing what to look for. After all, there are countless metrics available for you to track, which is why weâ... Read more...
In an age where the vast majority of people do most of their day-to-day activities with at least some assistance from tech, it is effectively required to be well-versed in these matters. For brands and businesses specifically, reaching people through the platforms and devices they regularly use is e... Read more...