Content marketing is a critical part of any marketing strategy. Creating all the content you need for content marketing can be a robust and time-consuming process that can get messy. Marketers do a lot of things, and they need to keep their processes, including content marketing, organized. One of t... Read more...
Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of ti... Read more...
Personalization is typically seen as something that is important in B2C marketing but less important in B2B marketing. After all, you are talking shop with professionals who already understand your business and its product and services, right? This type of thinking is wrong because you need to think... Read more...
Instagram is one of the biggest social media platforms right now. Instagram has always stood out as a powerful marketing tool for businesses of all sizes, and it has become more important to businesses as it has grown and become more popular. While paid sponsorships and advertisements exist on the p... Read more...
Every marketer is looking for marketing channels which produce the best results and with the best return on investment. Push notifications and emails are two of the most effective marketing and communication tools that help increase conversions and sales. They are different, should be used in differ... Read more...
Email marketing remains the most effective marketing tool today because of its very high return on investment. It allows businesses to talk directly to warm prospects who are more likely to convert or reach new prospects. Creating an email list is hard work and some people buy email marketing lists ... Read more...
Reach and exposure are crucial for successful content marketing strategies. Creating and posting great content is one cornerstone of such a strategy, but it will not yield the results you seek if you do not have enough reach. Content syndication can help you get your content seen by the right people... Read more...
Clickbait has been around ever since social media became a thing. Every business wanted to siphon people from social media onto their website, and the most attention-grabbing, shocking, and sensational headlines were their best weapon. People have grown to resent clickbait, but it is not all bad. If... Read more...
The popularity of digital marketing might make you think that traditional marketing is dead. This is far from the truth because there are lots of businesses that see great success with it. SMEs can spend a lot of time and creativity crafting the perfect traditional marketing campaign, with the main ... Read more...