One of the most influential forms of marketing across every demographic is video marketing. With an ability to easily reach and be digested on virtually every type of consumer device, the explosive growth in this practice shouldn’t be surprising to anybody. From desktop and laptops to phones and t... Read more...
With a new year upon us, much of the stress and hullabaloo of the holiday season has now passed. For many brands and businesses, a substantial portion of marketing efforts are focused on the final three months of each year – but there are still a variety of considerations throughout each month of ... Read more...
If you have been hearing about how profitable affiliate marketing can be, then you will want to learn all you can about how to make a tidy profit from your efforts. In the beginning it may be a bit complicated as you begin learning what affiliate marketing is, how it works, and what niches are forec... Read more...
When it comes to online marketing, businesses are often torn between concentrating on PPC or SEO. In reality, most businesses would benefit from using both. However, there are some cases where one of these options would simply not be viable. You have to first understand the main differences between ... Read more...
Since the dawn of social media, brands and businesses have found ways to make the most use of it. While initially designed for individuals, it didn’t take long before social media platforms embraced the concept of brand pages and profiles, allowing companies and entities direct ability to represen... Read more...
While virtually every form of digital marketing and organic exposure are crucial to online brand success, not everybody has the skills, time or focus to pursue these efforts themselves. Thankfully, a wide variety of firms and agencies can provide brands with expert-level guidance and management in t... Read more...
The need for a robust marketing campaign is not breaking news to any business or brand seeking to persuade the public. Whether it be simply convincing people to purchase products and services or even just raising brand recognition, there is a clear and obvious reason for using every tool at one’s ... Read more...
Entering a crowded marketplace is something that may sound inadvisable, but it is sometimes necessary to pull off a certain type of business venture. While it may make more sense to try to enter underserved niches or markets, this isn’t always possible with the offerings you can provide, or compat... Read more...
While the holiday shopping season is quickly approaching, planning for next year should also be at the forefront of any small business plans. Ultimately, locally-owned and/or small businesses continue to face increasing pressure and competition from larger companies and brands, making their efforts ... Read more...
Being able to create excellent content for your audience is a journey in and of itself, but it often is only the first part of the process. Being able to optimize content and ensure it reaches as many people as possible requires a series of efforts, some of which are unique to each particular piece ... Read more...