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Posts tagged with marketing

TikTok Vs. Instagram for Marketing
Comments Off on TikTok Vs. Instagram for Marketing, 27/02/2023, by in Marketing, Social Media

There is a huge selection of social media platforms businesses can use for their marketing. It is therefore common for marketers to compare them, such as comparing TikTok Vs. Instagram, to see which one is better. While both are vastly different, some overlaps make choosing one over the other harder... Read more...

5 Tips for Going LIVE on TikTok
Comments Off on 5 Tips for Going LIVE on TikTok, 20/02/2023, by in Marketing, Social Media

TikTok live allows you to take audience engagement to the next level using live video. Whether you have been using TikTok for your business or your personal brand, going live on the platform presents you with numerous benefits. In this article, we will cover a few tips you can follow to ensure the s... Read more...

A Guide to Using Employee Advocacy on LinkedIn
Comments Off on A Guide to Using Employee Advocacy on LinkedIn, 16/02/2023, by in Marketing, Social Media

People are more likely to buy from other people rather than companies or brands. This is why employee advocacy is such a potent marketing strategy. Here we look at why using employee advocacy on LinkedIn is worth considering. What Is Employee Advocacy on LinkedIn? This is when an employer encourag... Read more...

How to Build a Hybrid Social Media Strategy
Comments Off on How to Build a Hybrid Social Media Strategy, 13/02/2023, by in Marketing, Social Media

Social media marketing has changed over the years. It used to be about creating genuine and personal connections online, but it has now evolved into a tool used to create and direct full customer journeys. There are two sides to achieving what you would like using social media: organic and paid soci... Read more...

5 Tips for Using LinkedIn Ads
Comments Off on 5 Tips for Using LinkedIn Ads, 06/02/2023, by in Marketing, Social Media

If you are targeting B2B marketers, professionals, and businesses, including LinkedIn marketing in your marketing strategy is a must. In addition to organic content, LinkedIn lets you post ads on the platform. Mastering LinkedIn ads, just like on any other platform, can be tricky. If you have been u... Read more...

The Advantages of Using a Content Calendar
Comments Off on The Advantages of Using a Content Calendar, 30/01/2023, by in Marketing, Online Business

Content marketing is a critical part of any marketing strategy. Creating all the content you need for content marketing can be a robust and time-consuming process that can get messy. Marketers do a lot of things, and they need to keep their processes, including content marketing, organized. One of t... Read more...

The Top 3 Free Marketing Channels
Comments Off on The Top 3 Free Marketing Channels, 23/01/2023, by in Marketing, SEO, Social Media

Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...

A Guide to Scheduling Instagram Posts
Comments Off on A Guide to Scheduling Instagram Posts, 16/01/2023, by in Marketing, Social Media

Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of ti... Read more...

Why It’s Important to Personalize Marketing Content for B2B Customers
Comments Off on Why It’s Important to Personalize Marketing Content for B2B Customers, 12/01/2023, by in Making Money, Online Business

Personalization is typically seen as something that is important in B2C marketing but less important in B2B marketing. After all, you are talking shop with professionals who already understand your business and its product and services, right? This type of thinking is wrong because you need to think... Read more...

4 Reasons to Use Instagram Marketing for Your Online Store
Comments Off on 4 Reasons to Use Instagram Marketing for Your Online Store, 26/12/2022, by in Marketing, Social Media

Instagram is one of the biggest social media platforms right now. Instagram has always stood out as a powerful marketing tool for businesses of all sizes, and it has become more important to businesses as it has grown and become more popular. While paid sponsorships and advertisements exist on the p... Read more...

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