People who want to find a business or service near them will often use a keyword followed by the words “near me”. These searches have become quite common as the number of mobile users has increased. These search results have also been enhanced by the fact that a lot of people now leave their loc... Read more...
Google announced in 2021 that it would include page experience signals as part of its search engine ranking criteria. Google seems to be focused on the experience that users get on web pages, resulting in this change to their ranking algorithm. If you have not heard of the page experience ranking si... Read more...
Creating an SEO marketing campaign takes a lot of time and effort, so it makes sense that you will want to know how well it is performing. In the world of SEO, this task is difficult without knowing what to look for. After all, there are countless metrics available for you to track, which is why we... Read more...
The robots.txt file can make or break your website and unless you know exactly what you are doing, it’s not something you should play with. However, that being said, once you know what it does and how to use it, you will understand just how important it is. By understanding exactly what the robots... Read more...
For 20 years, Google has more or less dominated as the world’s preeminent search engine. While a variety of other contenders have come and went over the years, Google has consistently remained on top, capturing 80-90% of global search traffic as of today. Another oft-mentioned alternative, Bing... Read more...
Anyone who has been juggling all of the responsibilities of search engine optimization knows that the path is anything but easy. With so many nuanced considerations to manage and a plethora of competitors attempting the same, building a formidable search presence takes a ton of time and energy. F... Read more...
