Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
If you have ever done SEO, you likely have heard about Yoast SEO. Yoast SEO is a free SEO plugin for self-hosted WordPress websites that can help you improve certain aspects of your SEO. Yoast SEO also has a premium option that gives you even more optimization options and features. Whether you are c... Read more...
There are numerous ranking factors used by Google to determine where your website lands when someone searches for a keyword or phrase. One such ranking factor is your links and backlinks. Backlinks have been an important ranking metric for Google for a long time now, but how Google assesses backlink... Read more...
The latest buzz among digital marketers surrounds the concept of micro intentions or more commonly referred to as micro intents. This is an area of SEO that seeks to discover the real reasons, the intents, of someone searching online. If it can be determined why a person is searching for a keyword o... Read more...
Giving users the ability to search for and find something on your website is a crucial part of ensuring a good user experience. Developers have achieved this in the past by using different search technologies such as crawler-based search engines like Google and directory-based search engines. This h... Read more...
While there are a lot of SEO tools available right now, Google Search Console stands out because it is free and it handles your SEO and keyword needs at the same time. Although it is such a powerful tool, there are lots of people who do not know how to take full advantage of its features when it com... Read more...
