Short-form content has taken over the online world, with platforms like Instagram, TikTok, and YouTube all gaining massive audiences due to this video format. While it is relatively new, YouTube Shorts is a very powerful tool for businesses who know how to wield it properly. As with regular YouTube ... Read more...
Social media gives businesses various tools to track, test, refine and target their ads with incredible accuracy. One of these tools is the Facebook Pixel now called the Meta Pixel. This is a data-gathering tool that helps you target users on Instagram and Facebook using data about the types of peop... Read more...
When setting up an Instagram account for personal and business use, you might hope for a high level of engagement on each of your posts. The reality is that you might not get the results you want depending on when you post on the platform. It is, therefore, important to examine and understand the be... Read more...
It seems as if every social media platform is turning to short-form video as the new way of attracting people to their platform. YouTube has Shorts, TikTok is one large short-form video platform, and Instagram has Reels. Since their introduction, Instagram Reels have become popular with individuals ... Read more...
TikTok is a video social media platform that burst into the mainstream in 2018 and has been going strong ever since. Although the platform’s domain skews younger, things are changing. More millennials are getting involved with the platform and businesses are starting to notice. If you are putt... Read more...
Facebook Ads has been around for more than 10 years and in that time it has undergone numerous changes. With all these changes it can be difficult to keep up and many marketers end up making simple mistakes that make it seem that they just wasted money with no return. In this article, we will look a... Read more...
