The future of any social media platform depends on various factors, including: Competition: Twitter faces competition from other social media platforms that offer similar features or cater to specific niches. New platforms could emerge, potentially impacting Twitter's market share. Monetizat... Read more...
People are more likely to buy from other people rather than companies or brands. This is why employee advocacy is such a potent marketing strategy. Here we look at why using employee advocacy on LinkedIn is worth considering. What Is Employee Advocacy on LinkedIn? This is when an employer encourag... Read more...
Social media marketing has changed over the years. It used to be about creating genuine and personal connections online, but it has now evolved into a tool used to create and direct full customer journeys. There are two sides to achieving what you would like using social media: organic and paid soci... Read more...
If you are targeting B2B marketers, professionals, and businesses, including LinkedIn marketing in your marketing strategy is a must. In addition to organic content, LinkedIn lets you post ads on the platform. Mastering LinkedIn ads, just like on any other platform, can be tricky. If you have been u... Read more...
Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of ti... Read more...
