With the official beginning of the holiday shopping season just a few weeks away, it is vital to have a meaningful presence both organically and via paid strategies online. Whether your target audience is disproportionately on social media, using search engines or checking emails, you need to be foc... Read more...
Most reputable websites in the present day utilize WordPress – or another similar content management system – to reach people. While some brands can afford custom-tailored websites built from the ground up, many opt for an easy-to-use solution like WordPress that balances flexibility, widespread... Read more...
Everybody with a consistent social media presence for their brand or business knows that it is essential to keep audiences engaged. After all, sharing content on social media doesn’t produce inherent value if people aren’t clicking, liking, sharing or otherwise engaging with it. Given many socia... Read more...
For years, brands and businesses have sought out new ways to spread their messages via digital marketing. The first and earliest forms of marketing – search engine optimization and email marketing – still play vital roles in help brands gain exposure. However and increasingly, it is much more di... Read more...
Social media has been at the forefront of online activity for more than a decade, helping to fuel a variety of activities once relegated to email, search engines and even in-person interactions. While originally designed for communication between family members and friends, it has since grown into a... Read more...
In our last post, we discussed just how important engagement is for the success of Facebook pages – and how to build a more reliable following for them. Providing a steady stream of content that appeals to your target audience is undoubtedly at the core of any Facebook marketing effort, but some t... Read more...
