Twitter has remained relatively unmodified over the course of its existence compared to other social media platforms. Nevertheless, the occasional revolution in its features or functionality has served to make the platform a stable yet evolving entity where brands and users alike can interact and kn... Read more...
Social media has been at the forefront of online activity for more than a decade, helping to fuel a variety of activities once relegated to email, search engines and even in-person interactions. While originally designed for communication between family members and friends, it has since grown into a... Read more...
In our last post, we discussed just how important engagement is for the success of Facebook pages – and how to build a more reliable following for them. Providing a steady stream of content that appeals to your target audience is undoubtedly at the core of any Facebook marketing effort, but some t... Read more...
Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing method... Read more...
Countless brands – whether they operate in a non-profit capacity, sell products or provide services – need shrewd marketing strategies to assist them in gaining exposure. Ultimately, brands must cultivate an audience and following that finds their content and offerings valuable. There are numero... Read more...
Video marketing is increasingly becoming a dominant force in brand management and content creation. Many people prefer to digest content in video format rather than read standard text. There are multiple reasons for this, including more people being on-the-go and using mobile devices to declining at... Read more...
