Recent reports have revealed that a massive leak of information by Facebook could have had far-reaching consequences for the United States – and potentially abroad. Every single day, Facebook and other social media sites collect copious amounts of information about their users, authorizing the u... Read more...
Through dozens of paid and organic marketing methods, brands large and small find ways to attract people who have interest in their product, services and/or message. This is an art at its core: marketing requires a combination of cold, hard data and subjective understanding of people to work optimal... Read more...
There are many brands who have found huge motivation to target social media as their primary method of marketing. While search engine optimization continues to be a major way to attract large numbers of people organically, some have made a tactical decision to pay upfront and generate large amounts ... Read more...
Many people are familiar with the basics of a website or content audit. The reasoning behind a content audit is simple: by determining the quality, natural exposure and relevance of content, you can then determine where improvements need to be made. Ultimately, auditing your website based on content... Read more...
When looking at a variety of brands and businesses across the web, standard e-commerce platforms are probably the least inspiring overall. Beyond offering products that a particular niche market will appreciate, it can be difficult to convince others to follow your brand, engage with it and ultimate... Read more...
On most social media networks, there are rules of etiquette and methods for reaching people that are considered pretty standard. One of the more popular ways of reaching out to larger audiences is the hashtag. Simply put, hashtags are used to convey ideas, topics or thoughts by linking them to speci... Read more...
