Twitter is making various changes to its advertising platforms. While it may be hard to know when these changes were conceptualized, many of them seem to have come after the platform has taken a hit with advertisers pulling out once Elon Must took over. Twitter says that these changes took place aft... Read more...
Elon Musk completed his takeover of Twitter and one of his first actions was to remove some of its top leaders. In addition to some of his other actions, this is a clear indication that change is coming to the “bird” app. With contradictions between what Musk says and the direction he seems to b... Read more...
Social media is an unprecedented powerhouse of amplification in today’s world. Seemingly unknown or unimportant comments and content can suddenly be thrust into the national spotlight with just a few select actions taken by those with power or influence on the platform – or through even just a s... Read more...
For many businesses today, Instagram Stories has become an important feature for marketing, advertising, and engaging with followers. Instagram Stories gives your business a place where you can post things that you might not post to your timeline, allowing you to provide your followers with more con... Read more...
Twitter has remained relatively unmodified over the course of its existence compared to other social media platforms. Nevertheless, the occasional revolution in its features or functionality has served to make the platform a stable yet evolving entity where brands and users alike can interact and kn... Read more...
Most reputable websites in the present day utilize WordPress – or another similar content management system – to reach people. While some brands can afford custom-tailored websites built from the ground up, many opt for an easy-to-use solution like WordPress that balances flexibility, widespread... Read more...
Countless brands – whether they operate in a non-profit capacity, sell products or provide services – need shrewd marketing strategies to assist them in gaining exposure. Ultimately, brands must cultivate an audience and following that finds their content and offerings valuable. There are numero... Read more...
The business landscape has changed rather dramatically over the past two decades. As the internet became more and more of a way of life, social networks formed and became not just a way to engage with friends and family, but for businesses to engage with customers. Today, there is a huge emphasis on... Read more...
Hundreds of millions of people throughout the world use Twitter on a regular basis. A small percentage of them utilize the platform for business-related purposes, earning incentives for everything from endorsements to direct product sales. Consistently underrated as a social media platform for marke... Read more...
Social media is a powerful tool. With the ability to broadcast your message far and wide, never has there been such an effective way to reach so many people. Businesses and individuals alike understand how useful social media can be at expressing opinions and conveying information, and would-be hack... Read more...