A Guide to Inclusive Content Creation

No one wants to exclude any group of people when communicating. Marketers, businesses and content creators do this all the time without realising it. This is because exclusive and divisive words have been a part of our languages for so long that we often do not realise when we are being exclusionary... Read more...

Pop-ups are one of the most effective marketing mediums on a website because they have an estimated conversion rate of over 10%. Because of this, they have been used on different types of websites since they became popular in the mid-2000s. However, their inclusion on a website is not always benefic... Read more...