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The Pros and Cons of Using Freelancers to Produce SEO Content
Comments Off on The Pros and Cons of Using Freelancers to Produce SEO Content, 02/02/2023, by in Online Business, Start Up Businesses

Creating SEO content that ranks and converts is a lot of work. To ensure the best results, you typically have three options: hire an SEO company, hire an employee, or engage the services of a freelancer. Freelancers can be an excellent option for starting and sustaining your SEO strategy, but there ... Read more...

The Advantages of Using a Content Calendar
Comments Off on The Advantages of Using a Content Calendar, 30/01/2023, by in Marketing, Online Business

Content marketing is a critical part of any marketing strategy. Creating all the content you need for content marketing can be a robust and time-consuming process that can get messy. Marketers do a lot of things, and they need to keep their processes, including content marketing, organized. One of t... Read more...

A Guide to Inclusive Content Creation
Comments Off on A Guide to Inclusive Content Creation, 23/06/2022, by in Blogging, Marketing, Online Business

No one wants to exclude any group of people when communicating. Marketers, businesses and content creators do this all the time without realising it. This is because exclusive and divisive words have been a part of our languages for so long that we often do not realise when we are being exclusionary... Read more...

Why AI Content Will Never Surpass Human Content
Comments Off on Why AI Content Will Never Surpass Human Content, 25/04/2022, by in Blogging, General, Online Business

Artificial intelligence (AI) is progressing rapidly and as it does, we are finding more ways to take advantage of it.  AI is being used to control lights and appliances in our homes, help us drive, and even create content. Because we have already seen the capabilities of AI in other areas, there is... Read more...

When Is It Time to Scale Up Your Content Creation?
Comments Off on When Is It Time to Scale Up Your Content Creation?, 31/03/2022, by in Marketing, Online Business

Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...

Which Types of Content Marketing Are Right for Your Brand?
Comments Off on Which Types of Content Marketing Are Right for Your Brand?, 03/02/2022, by in Marketing

In order to deploy an effective content strategy, knowing the goals and nuances of your brand and niche are essential. Every niche and brand has unique considerations, depending on the exact focus of the brand and how its audience(s) interact with content. Some people prefer written content, while o... Read more...

What Makes for a Good Content Team?
Comments Off on What Makes for a Good Content Team?, 31/01/2022, by in Online Business

Building the very best content possible requires plenty of focus, dedication and skill. Every brand is different, but many of the same fundamentals apply whether you are creating blog posts or multimedia presentations. While not every brand has the luxury of enlisting the services of multiple conten... Read more...

A New Year – and a New Time for Round-Up Learning
Comments Off on A New Year – and a New Time for Round-Up Learning, 27/01/2022, by in Blogging, Online Business

A plethora of content solutions await brands and businesses willing to experiment with different styles and appeal to various audiences. From standard long-form content to video marketing and social media blurbs, dozens of viable methods of marketing can be utilized depending on the brand and its ta... Read more...

Will Artificial Intelligence Ever Take the Place of Content Writers?
Comments Off on Will Artificial Intelligence Ever Take the Place of Content Writers?, 03/11/2021, by in General

Artificial intelligence and deep learning are areas that are seeing some pretty significant advances at the moment, particularly when it comes to natural language processing (NLP). Technology like GPT-3 (Generative Pre-trained Transformer 3), which is available to the public, can offer some impressi... Read more...

How to Make Your Content Resonate with Mobile Readers
Comments Off on How to Make Your Content Resonate with Mobile Readers, 27/10/2021, by in Online Business, Web Design

Striving to create the very best content possible is a top priority for brands and businesses regardless of industry or focus. Being able to connect with, entertain, persuade or otherwise reach target audiences effectively can make the difference between success and failure. Fundamentally, this may ... Read more...

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