No one wants to exclude any group of people when communicating. Marketers, businesses and content creators do this all the time without realising it. This is because exclusive and divisive words have been a part of our languages for so long that we often do not realise when we are being exclusionary... Read more...
Artificial intelligence (AI) is progressing rapidly and as it does, we are finding more ways to take advantage of it. AI is being used to control lights and appliances in our homes, help us drive, and even create content. Because we have already seen the capabilities of AI in other areas, there is... Read more...
Having a sound content creation plan is crucial to a good marketing campaign, no matter what stage of development your business is in. Initially, you should be aiming to keep things controlled and use your resources sparingly because you will likely have more attractive options for investing in your... Read more...
In order to deploy an effective content strategy, knowing the goals and nuances of your brand and niche are essential. Every niche and brand has unique considerations, depending on the exact focus of the brand and how its audience(s) interact with content. Some people prefer written content, while o... Read more...
Building the very best content possible requires plenty of focus, dedication and skill. Every brand is different, but many of the same fundamentals apply whether you are creating blog posts or multimedia presentations. While not every brand has the luxury of enlisting the services of multiple conten... Read more...
A plethora of content solutions await brands and businesses willing to experiment with different styles and appeal to various audiences. From standard long-form content to video marketing and social media blurbs, dozens of viable methods of marketing can be utilized depending on the brand and its ta... Read more...
Artificial intelligence and deep learning are areas that are seeing some pretty significant advances at the moment, particularly when it comes to natural language processing (NLP). Technology like GPT-3 (Generative Pre-trained Transformer 3), which is available to the public, can offer some impressi... Read more...
Striving to create the very best content possible is a top priority for brands and businesses regardless of industry or focus. Being able to connect with, entertain, persuade or otherwise reach target audiences effectively can make the difference between success and failure. Fundamentally, this may ... Read more...
Since the dawn of time, most people have absorbed ideas pitched by others. From emotional story-telling to direct, on-hand instruction, information is passed from one person to another and ultimately helps build the knowledge base of humankind. Until recently, such information could be passed off by... Read more...
There are many different ways to connect with any audience across any niche. While many brands, blogs and businesses focus on making a connection through the types of content they offer – whether it be written or visual – sometimes the tone and tenor of the content is just as important. Regardle... Read more...