People are more likely to buy from other people rather than companies or brands. This is why employee advocacy is such a potent marketing strategy. Here we look at why using employee advocacy on LinkedIn is worth considering. What Is Employee Advocacy on LinkedIn? This is when an employer encourag... Read more...
If you are targeting B2B marketers, professionals, and businesses, including LinkedIn marketing in your marketing strategy is a must. In addition to organic content, LinkedIn lets you post ads on the platform. Mastering LinkedIn ads, just like on any other platform, can be tricky. If you have been u... Read more...
Social media marketing is one of the best ways to generate sales, gain new leads, and build an audience. And, if you’re in the B2B business, it only makes sense that you advertise on LinkedIn. LinkedIn advertising is a great tool if you want to build visibility in your niche and target the types o... Read more...
Cultivating and propagating a professional image is an absolute must in today’s world of hyper-competitive business and employment environments. To ensure you and your talents are marketable, you must go the extra mile in ensuring that your professional image is pristine. Likewise, businesses must... Read more...
Digital marketing is arguably the primary method of advertising for most brands today. Given that traditional forms of advertising are generally expensive and ineffective, the copious number of digital marketing options makes it an incredibly appealing alternative. Among the options, social media... Read more...
Are you creating your first ever LinkedIn profile? Do you currently have one but it seems stagnant and not getting much in terms of a response? Either of these issues will require a profile that really pops and grabs the attention of people. It’s actually a fairly easy thing to create, as long as ... Read more...
LinkedIn is a great platform to be on, not only for individuals and professionals, but also for business owners. It is a social network designed specifically for those who want to grow their network in a particular industry. LinkedIn lets you connect with industry leaders as easily as you can meet o... Read more...
LinkedIn is a business-focused social media platform. It’s been growing in popularity over the last few years as a brilliant way to make connections or find a new job. With more and more networking now being done online, LinkedIn is a great thing to be a part of. Generating leads for your business... Read more...
For a long time, LinkedIn was thought of as a relatively dead social media network that was for stuffy professionals. As time wore on, however, the network seemingly came to life and is now one of the most active social media networks in the world. While many use it extensively as a platform for pot... Read more...
When many people think of LinkedIn, they think of a social network that is only used to post resumes and potentially find a new job. The reality is that LinkedIn offers so much more to those with professional careers and those in pursuit of them, and can be used in a variety of ways to augment a per... Read more...