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Posts tagged with Google

How to Manage the Impact of Google’s Helpful Update
Comments Off on How to Manage the Impact of Google’s Helpful Update, 26/01/2023, by in Google, News

Google changes its algorithms all the time. Every time it does so, SEO professionals end up angry and frustrated because some of these changes have a massive impact on SEO and the work they have been doing for months and even years. The Google Helpful Update is no different. It has had a massive imp... Read more...

Why Link Relevance is an Important Ranking Factor for Google
Comments Off on Why Link Relevance is an Important Ranking Factor for Google, 10/10/2022, by in Google, SEO

There are numerous ranking factors used by Google to determine where your website lands when someone searches for a keyword or phrase. One such ranking factor is your links and backlinks. Backlinks have been an important ranking metric for Google for a long time now, but how Google assesses backlink... Read more...

The 4 Most Common Google Indexing Issues Revealed
Comments Off on The 4 Most Common Google Indexing Issues Revealed, 25/07/2022, by in Google

Google is open about trying to index as many pages as it can find, but even the company admits that it does not index every page. Numerous factors can lead to indexing issues, and they can range from a website being too new to technical errors that website owners need to take care of. In this articl... Read more...

How to Use Google Search Console to Improve SEO
Comments Off on How to Use Google Search Console to Improve SEO, 14/07/2022, by in Google, SEO

While there are a lot of SEO tools available right now, Google Search Console stands out because it is free and it handles your SEO and keyword needs at the same time. Although it is such a powerful tool, there are lots of people who do not know how to take full advantage of its features when it com... Read more...

Google Analytics 4: The Next Generation
Comments Off on Google Analytics 4: The Next Generation, 04/07/2022, by in Google, Marketing

About three years ago, Google introduced Google Analytics 4. This is one of the biggest updates to one of the most important tools anyone who cares about website data uses. Google says that it is meant to streamline measurement standards as well as help businesses succeed. Since this is such a big a... Read more...

How to Use Google’s AI to Boost Conversions
Comments Off on How to Use Google’s AI to Boost Conversions, 09/06/2022, by in Google, Marketing

Businesses and marketers are always looking for ways to modernize their PPC optimization. In your quest to do so, you might have heard about value-based bidding. This is a technique used to teach the AI systems used by Microsoft and Google about the types of conversion that matter most to your busin... Read more...

Does Word Count Still Matter in 2022?
Comments Off on Does Word Count Still Matter in 2022?, 23/05/2022, by in Blogging, Google, SEO

In SEO, the debate about whether word count matters or not has been raging for decades. Some say that it does since machines need lots of words to understand content while others say this is not true. With so much debate raging online it is time to examine if word count still matters. What Google S... Read more...

Are Pop-ups Harming Your SEO?
Comments Off on Are Pop-ups Harming Your SEO?, 28/04/2022, by in Google, Online Business, SEO

Pop-ups are one of the most effective marketing mediums on a website because they have an estimated conversion rate of over 10%. Because of this, they have been used on different types of websites since they became popular in the mid-2000s. However, their inclusion on a website is not always benefic... Read more...

A Guide to Page Experience Ranking Signals
Comments Off on A Guide to Page Experience Ranking Signals, 04/04/2022, by in Google, SEO

Google announced in 2021 that it would include page experience signals as part of its search engine ranking criteria. Google seems to be focused on the experience that users get on web pages, resulting in this change to their ranking algorithm. If you have not heard of the page experience ranking si... Read more...

How to Recover from a Google Manual Action Penalty
Comments Off on How to Recover from a Google Manual Action Penalty, 15/11/2021, by in Google, SEO

If your site’s traffic is highly dependent on search engine searches, one of the worst messages you can get is that you've received a manual strike from Google. Google penalties can be disastrous to businesses and many are never able to recover from them. You should know, however, that they are no... Read more...

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