Sooner or later, everyone is bound to make a mistake. The difference between people who make mistakes inevitably boils down to those who learn their lessons and those who do not. In the world of online brand management and social media outreach, learning from mistakes quickly is essential if a brand... Read more...
Not all social media efforts are created equally. Whether you represent a small business or a multi-national brand on Facebook, the rules for engagement are fairly similar when dealing with an audience: inspire, motivate, persuade and inform. Using social media to get the message out about your bran... Read more...
The past few years have brought an unprecedented number of breakthroughs for content creators and marketers on the web, with most occurring in the world of search. For many brands, a large segment of their marketing and conversion efforts now occur through sites such as Facebook and Twitter – incr... Read more...
Every year, we go through our garages, attics and other rooms in the home in order to clean out the clutter and get rid for the spring and summer. This is a common occurrence for countless people and helps accomplish many different things: it brings the family together, it provides worthwhile exerci... Read more...
Pinterest has become one of the most rapidly growing social media networks over the past few years, and with good reason. It fulfils very well a niche that many other social media networks attempt to fulfil, and that is personal expression. Sometimes, expression is best conveyed through the use of i... Read more...
Building out success in 2015 online requires a lot of focus and dedication. It also requires a lot of data in order to be successful. Understanding how search engines and people alike are viewing your content, products and efforts in general can only be adequately summarized through the use of data.... Read more...
Any brand or business that is looking to take advantage of promotional possibilities has no doubt found its way to social media. With networks such as Facebook and Twitter comprising over one a half billion accounts, the bulk of the attention is paid to them. When trying to break into smaller niches... Read more...
There are a lot of reasons why brands should use social media, but many brands seemingly try to invent reasons as to why they shouldn't use it. In some cases, they believe their brands are too small or localized to make a difference on one social media platform or another. In other cases, they may c... Read more...
Since its inception, Facebook has been in a constant state of flux with respect to its optimization and addition of features that serve a valuable purpose. Over the course of its decade of existence, we have seen plenty of new features – timelines, knowledge graphs, and fan pages, just to name a f... Read more...
There are a few sites that the average person uses quite regularly that come to mind. You might think of Facebook and Twitter, the two biggest powerhouses in the social media game. Maybe you considered Amazon, which is the largest e-commerce hub for shoppers looking for great deal. Another website t... Read more...