We all hear the recommendations from marketing gurus and SEO enthusiasts alike: you have to invest in PPC. They're right: with an ever competitive SEO climate demanding that our websites become more aggressive with respect to content creation and promotion, PPC is a valuable outlet for many. It allo... Read more...
We all know how important content marketing, social media, ad campaigns and a litany of other factors that accommodate SEO efforts can be for brands and businesses. The underlying element that connects all of these components to each other from the manager's end is metrics. Without metrics, it becom... Read more...
Several different methods and strategies all help make the ability to drive traffic to a particular site or page possible. Search engine optimization is used to increase organic page views through search engines, paid advertising helps websites rank in search results they might not otherwise be able... Read more...
Over the past several years, content has taken on new forms as the internet permits brands and content creators to upload richer variations of it. From videos and podcasts to high-definition photography, there are plenty of ways to showcase a thought or convey emotion on the internet of today. Infog... Read more...
Small businesses in particular can find it difficult to break into various search results, particularly if their targeted audiences are not local in nature. From optimizing their content and pinging search engines with relevant keywords to delivering a captivating message, there are a number of hurd... Read more...
Driving traffic to your blog or website is perhaps the biggest goal of bloggers and webmasters who have a product or service to offer, or who are serving up original and informative content. As such, strategies that can augment the amount of traffic – whether they be through paid or organic means ... Read more...
Facebook started roughly one decade ago as a way for college students to communicate with one another without the need for phones or emails. As the network grew, the developers realized that there was potential for so much more. For the past eight years or so, Facebook has offered brands the ability... Read more...
Twitter gave birth to the hashtag as we know it today, but it can still be an under – or overused tool in the Twitter handbook. It’s an important tool and when used properly, can really help to shape tweets, and more importantly to gain more attention when you are tweeting, These are just a few ... Read more...
The words digital marketing can elicit different meanings and feelings in people, depending on who you are. For some, it may make perfect sense, while others will say it sounds like corporate jargon. The reality behind digital marketing is simple: using search engines, social media and other online ... Read more...
As the world becomes more tech-laden and integrated, many people and brands alike are relying on newer forms of technology to get the job done. From shopping to brand management, the internet provides the tools and the infrastructure necessary to project an image, purchase a product or reach out to ... Read more...