A New Year – and a New Time for Round-Up Learning
A plethora of content solutions await brands and businesses willing to experiment with different styles and appeal to various audiences. From standard long-form content to video marketing and social media blurbs, dozens of viable methods of marketing can be utilized depending on the brand and its target audience.
Even within each of these content solutions, there are usually many different styles of content that can be used to perfectly reflect an audience’s desires. With a new year upon us, one type of content – round-ups – are a great choice that require minimal new content creation.
Here, we’ll talk about some great tips you can use to make the most of round-up content regardless of format and reach your coveted readers or viewers.
Look at Your Top Performing Posts
Whether it be for the year or the month, the best place to start with creating round-ups from your own content is to assess the best-performing posts and content options you’ve published during that time. Given that your audience has already shown interest in these pieces based on their past performance, creating a mash-up of these into one simple round-up can give you a fresh piece of content – and a second wind to these older gems.
Even though some in your target audience may have already seen some – or even all – of these offerings, you’re sure to grab the attention of people who previously missed out. As such, this can not only produce a great piece of content for your brand, but help drive a new round of engagement across multiple channels as readers and viewers begin interacting with the items in the round-up.
Look at Trends and News Feeds
Many round-ups aren’t made exclusively with content from the brands that assemble them: they include content from all over the internet! This is great for brands that haven’t been pinging servers for years with high-quality content, as they can create engaging mash-ups of content from already popular sources – and that combination of great reads can build authority for brands that haven’t yet made a splash with audiences.
Through a variety of news sites, RSS feeds and other aggregators, you can find emerging trends and high-quality content that is relevant to your audience’s interests. You can even do a series of quick searches via Google, Bing and others to find great ideas for your upcoming round-up post, so don’t hold back in crawling the web for inspiration!
Stick to a Theme
While some large and popular brands can and do distribute multi-niche round-ups, most brands cannot effectively generate the kind of interest they are seeking from such. Because of this, you want to be pinging servers and readers alike with theme-specific round-ups. This doesn’t necessarily mean that all articles and posts in your round-up have to be about the same exact topic, but if they do vary in context, then there should be a theme tying it all together.
For example, doing a round-up about home improvement can feature content regarding a number of different in-home projects. With this approach, you can still cast a wider net without being so vague and general that your audience(s) do not find the round-up informative and relevant.
Round-ups are a great choice for brands seeking to revive old content of their own or gain authority within one or more niches. If you put these tips to good use, then you’ll have no trouble making a name for yourself in this content arena!