Since the dawn of social media, brands and businesses have found ways to make the most use of it. While initially designed for individuals, it didn’t take long before social media platforms embraced the concept of brand pages and profiles, allowing companies and entities direct ability to represen... Read more...
The age of social media is now entering its third decade with no signs of slowing down. A majority of the world’s population is engaged on at least one social media platform, with a few notable examples being responsible for a large segment of social media activity. While platforms such as TikTok,... Read more...
Numerous features added to YouTube over the past few years have made it increasingly better from the perspectives of both viewers and content creators. From a better set of tools to monitor impressions, views and other metrics, to more relevant video suggestions for audiences, the platform is consta... Read more...
As the nature of online browsing has changed, so has the demand for new and intriguing forms of content. Many years ago, a simple combination of text and GIFs could be enough to convey thoughts and entertain the masses. Today, however, it takes much more effort to reach your audience, persuade them ... Read more...
Arguably the largest video platform on the face of the planet, YouTube makes it possible for content creators of all backgrounds to be seen and heard. Given its huge existing user base, free access and numerous opportunities for earning profit from content, it is no surprise that YouTube attracts mi... Read more...
If you thought you could just put up your videos on YouTube and wait until people discover them, guess again. You also have to think about how to get the most visibility on Youtube’s search function as this will make a big difference in how much traction your videos get. This is especially true if... Read more...