How to Build Backlinks from Local Resources?
Link building for local SEO is an essential part of any business whose clients mostly come from a specific location. To take advantage of the high conversion rate of local traffic, it’s important to optimize your site for a specific location. Build local links to improve your local search presence and drive more customers to your site from a specific location. In this article, we’ll take a closer look at how to build backlinks from local resources. Let’s say right away that you should use a well-thought-out strategy and the best solution for local link-building service.
Build local links to improve your local search presence and drive more customers to your site from a specific location. Creating directory citations and encouraging customers to leave a Google review will only get you there. It’s important to acquire as many local links as possible to fuel your site’s ability to rank locally. The more connections you have to a locality with quality links, the more you can demonstrate authority in your key topic and city. As a result, you will be able to significantly outperform your competitors (there is an interesting article on this topic on seventech.org).
Link building involves acquiring a wide variety of links that do not necessarily come from high-domain authority sites. The most important aspect of local link building is that your links come from relevant (niche-specific) sites and are related to the area.
The best way to build links is to build links in a natural and logical way. When a company first opens its doors for business, one of the first logical places to get a listing is the city directory that locals use.
One of the main directories that are obvious is the local Google search engine. The local bundle (the three listings that Google highlights in local search) is a great source of traffic for generating local leads. You can register to be found on local Google search by optimizing your Google My Business profile. Use as much information as possible to make your site suitable for as many different types of searches as possible.
Bing has the third largest share of search queries in terms of search engine market share. Listing your business here is not only for that fact but also for the validation that Bing provides to your Google listing. For local optimization, your site should send as many ranking signals as possible. Verifying your name, address, and phone number in major directories improves your local Google local search rankings as well as localized search results.
Use this option to sync your Google My Business account information with Bing. Any changes made to your Google account will be automatically updated in Bing. Not only is this beneficial for maintaining your ranking signals through identical NAP details, but it also saves you time from refilling all the information.
This is another important directory that will benefit your business if included in it. Yellow Pages has a dozen other affiliate sites that collect your information from their database. If you are on the Yellow Pages list, you are automatically placed in other directories which will add to your local presence check.
The next level of directories you should be chasing are those that are unique to the city in which you are ranking your site. Create a list in the directories that get traffic and that people actually use to find local places. You can search city directories by entering [your city] + directory. Modify your search by entering [your keyword] + [your city] to see which directories rank for that keyword. If a catalog appears on the first pages of search results, it’s a good sign that it has value for your business.
The same concept should apply to niche-specific directories. Be more selective about the directories in which you create a profile. Poor-quality sites can negatively affect your rankings. To search for niche directories, enter [your keyword] + directories to get a list of options.
These types of links are considered the most valuable for building a strong local link profile. An unstructured citation is a mention of your company on a site that does not specifically have space to fill it out. You receive structured links to directories, review sites, and other sites that provide a specific location for your information.
If a company mentions your site on its blog, it’s an unstructured citation. It’s much harder to get local backlinks like these, which is why they’re so valuable. They represent a real vote of confidence in the credibility of your company.
It all comes down to outreach. To get another site in your city to mention your business, you need to ask the site owner to follow the link to your site. This will most likely come from customers, vendors, or companies close to your vertical. Obviously, a direct competitor will not want to send traffic to your site. Look for companies in the same city that offer related services and products. You can form a coalition of sorts to help promote each other’s business through link-building or content collaboration.
For example, if you own a restaurant, the bakery where you get your dinner rolls will have no problem linking to your site. They have a vested interest in your success, so they are a great connection prospect. In many cases, you may need to get creative with how you get local pages backlinks. One option is to create content for another site’s blog. Infographics usually have more leverage due to their visual appeal.