For several years, Google has been increasingly moving toward a mobile-preferred framework. This began with prioritizing websites in search results for mobile users that utilized mobile responsive designs, but as of late, the preferences have shifted from recommended for some to mandatory for all. ... Read more...
Organic exposure for brands, businesses and blogs alike revolve around two predominant platforms these days: search engines and social media. Generating the level of attention and exposure necessary to flourish in this environment can be a challenge – especially if your marketing budget is limited... Read more...
In a digital environment, competing for virtual real estate is essential. With an ever-growing number of brands and businesses competing for the same audience, it is vital to make the best impression possible. While this can be done through innovative and thought-provoking content, not all forms of ... Read more...
When it comes to social media, giant platforms like Instagram are constantly changing and evolving to tailor to the needs of their target demographic. Whether you’re a startup or an established business, in order to execute a successful social media marketing strategy, you need to keep up to date ... Read more...
For many businesses today, Instagram Stories has become an important feature for marketing, advertising, and engaging with followers. Instagram Stories gives your business a place where you can post things that you might not post to your timeline, allowing you to provide your followers with more con... Read more...
Baidu is the largest search engine in China and is used on more than a billion devices. Although it is often compared to Google, there are vast SEO differences between these two search engines. If you want to be found on Baidu, you have to understand how SEO in Baidu works. Because Baidu is the main... Read more...
Virtually no one has been immune to the economic, social and cultural effects that the past year has unfurled upon us. Thanks to coronavirus, many of our most essential day-to-day functions and services have been altered irrevocably. From how we work and learn to where we shop, countless examples ex... Read more...
Reaching target audiences requires a lot of consideration, planning and execution. With so many ways in which to do so today, brands, blogs and businesses alike have to weigh their options. Whether they choose to embrace organic forms of marketing, paid advertising efforts or a combination thereof, ... Read more...
All manners of digital advertising now provide even the smallest brands with access to the largest audiences imaginable. Whether the goal is to embrace pay per click marketing in order to reach shoppers via search engines or video ads to make a strong impression with the visually-inclined, the flexi... Read more...
A website that ranks at the top of search engine results pages (SERPs) can have massive benefits for your website or personal blog. Most web users will only click on the top three or four results and so holding one of these coveted positions for important keywords is hugely competitive. Despite comm... Read more...