Pinterest is very different from the other social networks out there, but when used right, it has the power to help you promote your brand and increase sales. Often, business owners have misconceptions about Pinterest with many seeing it as simply a place to find inspiration for crafts, recipes, fas... Read more...
Thin content can have a negative impact on your search rankings and the user experience on your site, leaving your searches and viewers wanting more but unable to get it. Thin content is any content that will leave your searchers feeling like they are missing out, and what’s even worse is that mos... Read more...
After COVID19 changed the world of digital marketing and content marketing quite a lot in 2020, there are several trends for 2021 that are set to make even bigger waves. When it comes to content marketing, things are changing in tech and search, paving the way for new ways of working and different w... Read more...
Keywords remain the cornerstone of SEO even though they are much less important than they used to be. Still, words are how search engines know what a site is about. Even if you have everything else right, not using the right keywords will eventually hurt you and you won’t get the results you want.... Read more...
In an ever-changing digital world, honing one’s skill to be effective is absolutely essential. Digital marketing in particular is a fast-paced industry with a constant slew of new channels and mediums emerging for marketers to utilize to their fullest. Knowing how to do so can be tricky – even w... Read more...
Since the dawn of the internet, businesses and brands have sought numerous methods for ginning the system and rising through the ranks of search results. In the early days, manipulating search results was quite easy: spam link building strategies and stuff keywords throughout your content, and voila... Read more...
With a new year comes new opportunities to expand your reach in search engine results. One of the oldest games for online brands and blogs, keyword use and research are cornerstones to any successful SEO or marketing effort. As time progresses, once valuable keywords may become stagnant, too contest... Read more...
For several years, Google has been increasingly moving toward a mobile-preferred framework. This began with prioritizing websites in search results for mobile users that utilized mobile responsive designs, but as of late, the preferences have shifted from recommended for some to mandatory for all. ... Read more...
Organic exposure for brands, businesses and blogs alike revolve around two predominant platforms these days: search engines and social media. Generating the level of attention and exposure necessary to flourish in this environment can be a challenge – especially if your marketing budget is limited... Read more...
In a digital environment, competing for virtual real estate is essential. With an ever-growing number of brands and businesses competing for the same audience, it is vital to make the best impression possible. While this can be done through innovative and thought-provoking content, not all forms of ... Read more...