How to Repurpose Blog Content for Social Media
Creating good content takes a lot of time and effort. Once you have created content for your website or blog, you need to do the same for your social media pages, syndication, and other uses. Instead of doing this, you can save yourself time, effort, and headaches by repurposing your content. Repurposing your content for social media gives it dual purposes, allowing it to work for you twice. In this article, we will look at how you can do this successfully.
If you create content that contains a lot of data or step-by-step instructions, you already have enough to create infographics. Infographics are very digestible because they contain important insights and information viewers can skim through. They are also very shareable on social media, either by you or your visitors.
You can create infographics easily using numerous tools that are already available online for free. These tools will also let you share the infographics immediately or schedule them for future distribution.
Post Quote Graphics
Quote graphics work very well on Instagram and Facebook. You can create quote posts using quotes or important points from your content. As with infographics, there are lots of free online tools that will help you create eye-catching and shareable quote posts.
Another way to create quote posts is by sourcing them from your customer testimonials. Testimonials make for great social proof material and can also make great promotional material for social media.
Turn It into Video Scripts
Video marketing has become an essential part of digital marketing. It has a very high return on investment and is easy to get started with, two reasons why many businesses are serious about video marketing.
Instead of creating new scripts for each video you would like to post on platforms like YouTube, you could repurpose your blog content for this purpose. You can use long blog posts wholesale to create long-form videos that typically do well on video sharing platforms.
If the posts are very long, you can break them up and create shorter videos, which you can turn into a video series. You can also snip important or the most interesting parts of the videos and turn them into YouTube Shorts and Instagram Reels for even more reach.
Multichannel marketing has become very popular as businesses look to maximize the impact of their marketing spend. Podcasts are yet another marketing channel that all businesses should be leveraging.
You can produce podcast episodes using content from your old posts. Once you do, you can create snippets to share on social media. You can use these tickets to drive traffic to your podcasts or blog where you can try to convert the visitors.
Post The Content on LinkedIn
LinkedIn is an important social media platform for B2B businesses and marketers. Your initial posts might work very well for LinkedIn. You might need to rework some parts of it or even rework its angle, but you will generally find that your post produces great results on the platform.
Reworking and repurposing your content for social media can improve the ROI it returns for the business. It also means you do not have to worry about creating new content for each social media platform or format you lost.