How to Fix Thin Content
Thin content can have a negative impact on your search rankings and the user experience on your site, leaving your searches and viewers wanting more but unable to get it. Thin content is any content that will leave your searchers feeling like they are missing out, and what’s even worse is that most of it doesn’t relate to the user’s intent or what brought them to that particular page in the first place. Publishing thin content on your website can have some serious repercussions including harming your brand image, causing you to lose out on potential customers or clients, and even causing search engines to lose trust in your website. So, how do you fix it?
Analyze Your Content:
To get started, it’s important to take the time to read the content. While you read through, focus your attention on the quality and relevance of what you are reading. Bear in mind that thin content doesn’t necessarily mean that the content is not very long. You can easily have a few hundred words that are relevant and packed with information or thousands of words that still don’t give the reader what they’re looking for.
Index or Improve Pages With Little or No Original Content:
Get rid of any pages on your website that have little or no original content, such as product pages that do not have any original content or pages that are used for navigation purposes only. In the case of product pages, you can’t delete them since they are essential to your website, so go through and improve it by adding original content. For pages that are solely for navigation purposes, a quick fix is to de-index them by applying the ‘noindex’ header tag and make sure that they are removed from your sitemap.
Remove Landing Pages That Have Nothing New to Offer:
Any landing pages that have the sole purpose of being used for search engine marketing campaigns and have nothing new to offer your users should be deindexed and removed from your sitemap. However, don’t do this step if your landing pages have original content. Only deindex any landing pages that include content that has been copied from other parts of your website and have nothing new or unique to add.
Change Category Pages and Duplicate Content:
Category pages are a group of pages on your site that are likely to have duplicate content since they get their content from the posts that belong to categories, with nothing new to offer to users or search engines. However, do not delete or deindex these pages since they can be very useful for SEO. The only way to fix thin or duplicate content on these pages is to improve them by optimizing the title and meta description and adding some relevant, unique, and original content at the top of the page.
Thin content pages leave users wanting more and are bad for your SEO. Periodically go through your site to find and fix thin content using the above steps.