Anyone who operates one or more online ventures knows that social media can play a huge role in driving discussions, conversions and traffic to your website. Just a few years ago, social media was a relatively personal aspect of our lives that did not combine elements of business, marketing and sear... Read more...
Yammer has apps for Android, iOS, Blackberry and Windows Phone, but have you ever heard of it? If you haven’t already, you soon will. Snapped up in June by Microsoft for a nice $1.2 billion, this is a corporate-friendly social media website that is growing rapidly in popularity with businesses... Read more...
Over the past several years, social media has swelled from a basic platform through which friends and family connect to an expansive network that connects individuals with everyone and everything that they may find interesting. With more than one billion people actively connected to platforms such a... Read more...
There are millions of small businesses that have yet to develop any sophisticated web presence. Among the reasons given, a lack of a globalized audience, no money or no knowledge are common excuses. The reality of the situation is that social media does not have to be complex, expensive or targeted ... Read more...
Despite the fact that Pinterest’s phenomenal growth has slowed in recent months, it still remains a huge social networking platform and will remain relevant for years to come. Many people have moved to Pinterest as a way to interact with customers and readers in a more interactive format than soci... Read more...
Any business understands the importance of its brand, imagery and appeal that is generated by its presence. Whether you offer a tangible product that must meet the demands of what consumers require or a service that has to rival the competition, most businesses already deal with these concepts on a ... Read more...
Anyone who has dreams of making it big via the world of marketing and content creation will first need to understand that it is a slow and arduous process. Nobody can realistically expect to fly to the top of search engine rankings in mere days or weeks with the amount of competition that now exists... Read more...
In the age of social media, very little can get your message out as quickly or to as many people as sites such as Facebook, Twitter and other social platforms. In the past, it was much more difficult to spread a message – usually, you needed to have an existing subscriber base or wait for search e... Read more...
Whether you own a local business or have a multi-national industry that wishes to be present in hundreds of towns, local search results can be a great way to gain exposure and ensure viability for your brand's online presence is maintained. In the past, local search results were poorly optimized and... Read more...
So many people are curious as to how and why social media is such an important aspect of any website's success. There are many schools of thought that exist on the subject – from those who say that social media is the end-all, be-all solution for prime-time accomplishment, to those to seek to dism... Read more...