From Start to Finish – How to Prosper in Your Niche

0 comments, 03/10/2013, by , in Marketing, SEO, Social Media

Start to FinishAnyone who has dreams of making it big via the world of marketing and content creation will first need to understand that it is a slow and arduous process. Nobody can realistically expect to fly to the top of search engine rankings in mere days or weeks with the amount of competition that now exists throughout the web, but there are plenty of tricks and methods that can boost your exposure, increase the number of visitors to your site and ultimately allow it to flourish in select SERPs. If you have just begun your adventure into the world of niche content and marketing, then there are a few tips that you will need to know in order to boost your website and make it viable in search. Below, we will discuss some of these tactics and how each can benefit you.

Know Your Niche

This seems simple enough: before you can compete for business and begin earning online revenue, you will need to know which niche is right for you. It is highly recommended that you select a niche that can be both profitable and of interest to you. After all, this project will require consistent activity and content creation on your behalf – nobody wants to be pinging links to content that is ill-inspired or written by someone who shares no interest in the subject. Once you have selected a niche, you can then begin to build a website, blog or social media project around the concept. Keep it fun and mark sure that it is sufficiently niched in order for you to be competitive among SERPs.

Isolate Your Keywords

Any niche website will need a few select keywords that will allow the project to compete within select SERPs. There are plenty of tools available that can assist webmasters and marketers in this quest. The goal is to target niches that generate fewer than one million search results via Google, Bing and other search engines. These search engine results can be vital goldmines for new niche websites, as little relative competition will exist to prevent you from surging to the top of these SERPs. Once you have selected your keywords, you can then incorporate them into each piece of future content.

Utilize Google Plus

While social signals have become a part of most search engines’ indexing processes, Google Plus offers a unique advantage in the fact that Google incorporates these posts directly into search results. You can link your website or author’s account to your Google Plus account in order to aggregate all of your niche website’s content offerings directly to Google via Google Plus. While Facebook and Twitter may have larger audiences, you will be pinging links directly to Google via its own social media network.


Any niche website in the making has to keep in mind a few simple elements as it grows. Social media exposure is vital; Google Plus can help with this while also boosting SERP exposure. You will need to know precise keywords that can be targeted with minimal competition, and thankfully there are dozens of tools available to help with this. In addition, you need to know the precise niche in which you wish to compete. With these bases covered, you can quickly begin the necessary work in order to create a successful and viable niche website.

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