TikTok live allows you to take audience engagement to the next level using live video. Whether you have been using TikTok for your business or your personal brand, going live on the platform presents you with numerous benefits. In this article, we will cover a few tips you can follow to ensure the s... Read more...
Social media marketing has changed over the years. It used to be about creating genuine and personal connections online, but it has now evolved into a tool used to create and direct full customer journeys. There are two sides to achieving what you would like using social media: organic and paid soci... Read more...
Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of ti... Read more...
Instagram is one of the biggest social media platforms right now. Instagram has always stood out as a powerful marketing tool for businesses of all sizes, and it has become more important to businesses as it has grown and become more popular. While paid sponsorships and advertisements exist on the p... Read more...
Elon Musk completed his takeover of Twitter and one of his first actions was to remove some of its top leaders. In addition to some of his other actions, this is a clear indication that change is coming to the “bird” app. With contradictions between what Musk says and the direction he seems to b... Read more...
Creating good content takes a lot of time and effort. Once you have created content for your website or blog, you need to do the same for your social media pages, syndication, and other uses. Instead of doing this, you can save yourself time, effort, and headaches by repurposing your content. Repurp... Read more...
The use of the internet has become a huge part of most teens’ lives. About 95% of teens in the United States own a smartphone, with about half saying they are on their phones constantly. These numbers show there is huge potential for teen marketing. What marketers sometimes forget is that while te... Read more...
When setting up an Instagram account for personal and business use, you might hope for a high level of engagement on each of your posts. The reality is that you might not get the results you want depending on when you post on the platform. It is, therefore, important to examine and understand the be... Read more...
It can be annoying and off-putting for people who do not find social buttons where they expect them to be when they want to share content that interests them and that they know would benefit other people. Sometimes the buttons are non-existent, and sometimes a visitor has to scroll to the end of the... Read more...