The Best Social Media Platforms for Teen Marketing
The use of the internet has become a huge part of most teens’ lives. About 95% of teens in the United States own a smartphone, with about half saying they are on their phones constantly. These numbers show there is huge potential for teen marketing. What marketers sometimes forget is that while teens do spend money, they spend it differently to adults. Reaching your customers where they are is one of the best ways to get them to engage with and buy from your brand or business. Almost all teens with a smartphone are on at least one social media platform. So, which of these platforms is the best for teen marketing?
Although it does not have the numbers other platforms like Facebook or YouTube have, Snapchat is still very popular among teens. About 35% of teens interviewed in one survey said Snapchat was their favorite social media platform.
Snapchat is a social media platform where people share videos and pictures. Since its inception, the developers have added additional features like locating friends on a map, sharing live videos, and augmented reality.
To get started with Snapchat, you need a Snapchat Business account, which you can open right on the website.
TikTok has exploded in popularity in the past three years and is now the most downloaded app on the Apple Store and Google Play Store. Users on the platform share videos and it is the virality of these videos that have made the platform so popular. It is also easy enough to use, with no learning curve so individuals and businesses can get started with the platform easily.
Because of its popularity and a demographic that skews heavily towards teens, businesses that leverage TikTok properly can see a lot of success. To succeed on the platform, businesses must show their funny or quirky side, create eye-catching and engaging content, and remain authentic.
Also, check the type of content that is popular in your country to see what would work best. There have been reports that TikTok favors different types of content in different countries.
YouTube is the biggest and most popular video-sharing platform in the world. Businesses have long used YouTube to market to other demographics, but there is a massive teen demographic on the platform.
Brands that see lots of success with YouTube when marketing to teens are those in the fashion, gaming, and toy niches. Businesses in other niches can see success here, but they must adapt their content to fit within the platform and with the target demographic.
While Instagram is skewed towards the millennial demographic, it still remains a very popular platform for teen marketing. Users post videos, live videos, stories, and pictures on the platform from which they receive likes and direct messages.
Instagram leads other social media platforms in terms of engagement, with the platform maintaining the number of teens who return to it every month over the years.
All the social media platforms are great for teen marketing, but they offer different things depending on what a business needs. Assess them alongside your marketing needs and strategies to see which would be the perfect fit.