A Guide to Scheduling Instagram Posts
Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of time and headaches while also ensuring you post consistently. Because it is one of the most popular social media platforms in the world right now, we are going to look at how you can do this for Instagram.
A Word About Content Scheduling Tools
Content creators can use different tools to schedule their content. Many lack the functions you need if they are free.
What you might not know is that Instagram is testing its scheduling tool, which is already available to a subset of its users. The tool is found under advanced settings when posting content and will be coming to all users later.
Alternatively, you can use Meta’s Creator Studio to do the same.
Know The Best Time To Post
Before you schedule any Instagram content, it is important to understand when the best time to do so is. This will depend on your audience and how your content performs at different times, but there are guides that will give you this information.
You can also use different analytics tools that provide granular details, so you know when to schedule your content.
Pick a Scheduling Tool
As mentioned above, working with a tool will make things much easier, that is until we see what Instagram’s option will offer. There are lots of tools to pick from but choose one that gives you individual post analytics.
These analytics will help you streamline your strategy to get even better results. Also, pick tools with additional features such as content and hashtag suggestions. These tools make it infinitely easier for busy content creatives who need some help when creating and posting content.
Craft The Best Caption
Since you are scheduling these posts to send out at a later date, there is no rush on the caption. Take your time to think about captions that will produce the best results.
Sometimes it pays to go back to your older posts to see which captions worked for which types of content. This will give you an idea of the types of captions your audience expects.
Engage With Your Audience
It is very easy to forget to not leave enough time to engage with your audience after posting something. This is because once you set everything up right, you don’t have to think about it until it goes live. Set some time aside to engage with your audience, reply to their comments, and create polls.
Also, check if users are creating user-generated content based on your content or that has mentioned you. As for permissions and, if you get it, post this additional content on your feed. Remember to credit the original creator.
Scheduling your Instagram, posts will save you a lot of time. It can also be a great way of ensuring you post the best content possible.