Being active on social media is necessary for any brand or business. While there can be many different types of social media marketing angles to consider depending on the type of niche your brand inhabits, there is a universal importance when it comes to engaging with your target audiences in every ... Read more...
Any marketing strategy is based on the concept of synergy. This means in essence that a marketing campaign on one medium is usually designed to refer people to another source and from there, convert them and try to encourage engagement across additional mediums. For instance, a paid search campaign ... Read more...
Digital marketers have an unprecedented number of media outlets and venues through which to pursue their objectives in the age of information. Social media networks in particular have become a very popular venue for marketing, in part due to the fact that large numbers of people can be reached – e... Read more...
The nature of marketing has changed considerably over the decades. In years past, marketing mostly focused on older forms of media such as television, radio and newspapers. Then, the concept of guerrilla advertising – ways to generate innate interest in brands and ideas through low-cost but attent... Read more...
Whether you are promoting content, a product or a service, there is a need to be at your very best. Digital marketing strategies continue to evolve and adapt to changing conditions – many of the older, tried and true marketing concepts have been replaced by 21st century solutions that are designed... Read more...
Content creation can be a struggle – particularly for those who have deadlines to meet on a daily basis. Whether you are creating blog posts, articles or multimedia, the need to create content is surpassed by the need for people to be able to find your content. This makes content promotion and mar... Read more...
Digital marketing and advertising budgets these days are through the roof when compared to just a few years ago. Many advertisers in years past thought that mobile advertisement would be a gimmick – that it would never comprise a hefty majority of online digital marketing efforts. Yet, the day in ... Read more...
Online marketing – whether it be through search engines, social media or another venue – can be an important and vital component of any broader marketing strategy. In the past, standard marketing tactics took additional time and resources, but the world of online marketing has made it possible t... Read more...
Content marketing through PPC campaigns has long been a popular solution for online brands and e-commerce hubs. The ability to target interested audiences and demographics through search, social media and beyond makes it a great solution for businesses and brands that have a product, service or solu... Read more...
In order to increase overall exposure of a website on the internet, plenty of different hoops must first be jumped through. With so much to consider in regards to technical optimizations and audience desires alike, it can be difficult to know where to begin. With non-profit endeavours especially, it... Read more...