3 Ways to Grow Your Podcast Audience
Everybody who has published a podcast probably already knows how difficult it is to get new subscribers. Because a podcast is very different in its nature compared to a blog or a regular website, the approach you will need to take will have to be slightly different in order to get results. In this article, I’m going to give you three great ways that you can grow your podcast audience in no time.
Focus On Your Title
What is the first thing people see when they see your podcast on iTunes? The title. The tile should play a central role in your marketing strategy as it will be essential when gathering new fans’ attention. In addition, the tile plays a central role on how the iTunes algorithm ranks podcasts, so you better make every word count.
While having a catchy name is a great thing when you have a podcast, it should also be somewhat indicative of what the podcast is about. If the title is obscure or not specific enough, you won’t get any traction from it. Make sure that the title is clean, has the right set of keywords, and at least references the main subject of the podcast, without being to generic or obscure to the general public. If your podcast is targeted at a specific group, make sure that the title is understandable to outsiders as well.
Make Sure that Your Description is SEO Friendly
Many people overlook the importance of optimizing their descriptions when creating a podcast. Not only will this have an effect on your search engine results, it will also have an effect on people using iTunes’s internal search as well. Your description should include keywords people will search for when looking for the type of information featured on your podcast. This will greatly improve the chances of people accidentally stumbling upon your podcast when searching for related information. Ask yourself which type of questions people looking for the type of information featured on your podcast would search for and run the queries in a keyword research tool. This should give you many of suggestions for keywords you could use in your description.
Share and Be Consistent
There is no better tool than social media to promote a podcast. Many people like to feature snippets from podcasts or entire podcasts on their social media pages to share with others. The podcast format is very suitable for social media and this is why it is important that you focus a lot of your time on increasing your social media presence if you want your podcast to gain traction. Congregate where people who would like your type of content are and advertise your podcast as much as you can. You can use tools such as Hootsuite or Meet Edgar to automate your social media postings across all platforms.
Being consistent is also essential if you want to develop a cult following. Being consistent will allow you to build a close, trusting relationship with your audience. Also, make sure that you get your audience involved as much as possible in the process. The more consistent you are with your postings, the more solid of an audience you will build and they will start making listening to your podcast a part of their routines.
Promoting a podcast doesn’t have to be difficult. However, you will need to be willing to put in the work necessary to get there. Be consistent, make sure that you stay active on social media apps, and make sure that you understand the importance of a title and properly optimized description if you want to improve your results with the search engines.