There is a new plan by two of the major online search engines that will make it a lot more difficult for users to access music, live sporting events and other illegal content because piracy sites are quickly being demoted in the search results. Both Bing and Google have decided to sign a code of ... Read more...
It can be all too easy to become infatuated with what the Google Gods want out of your website. Most brands focus on Google due to its sheer volume of traffic and the array of services and products it offers to webmasters. However, many websites have found success with search engines such as Bing, w... Read more...
Most of us already know just how important paid ad spending for our sites' successes is in this day and age. With SEO competitiveness now stronger than ever, it is sometimes the only way to be featured in a prominent set of search results quickly and thoroughly. Unfortunately, many people focus thei... Read more...
Many people spend vast amounts of time trying to please the Google Gods by reading about all of the latest changes, exploring the stories from those who have succeeded (and failed), and making any necessary changes as the nature of its algorithms evolve. What all too many people forget about is that... Read more...
Search engines provide us with tons of information, but they also collect a bunch of information from users. This accelerating trend is a key reason why search engines like Google and Bing have been able to revise their search engine algorithms in recent years to guarantee more content – by analyz... Read more...
Within the past couple of weeks, we have heard about several changes to multiple search engines and the way in which they display ads. First, Google changed its ad program to ensure that close variants were no longer considered separate search queries, which has thrown a wrench into the lives of ad ... Read more...
It comes as no surprise that Google dominates search engine market share – in 2013, Google proudly claimed two-thirds of all search traffic throughout North America and Europe. But Bing has been a consistent thorn in the side of Google’s constant desire to be the only solution for a variety of s... Read more...
While millions upon millions of people use Google and its services to engage in a variety of behaviours, Bing has an impressively-sized market as well. It is because of this fact that millions of people also use Bing for search and marketing purposes, both of which are now intertwined to a large deg... Read more...
Any website or brand that wishes to boost its exposure without having to wait months for SEO benefits to kick in can do so through the use of marketing and paid advertising. On several search engines, users can quickly create ad campaigns, specify a budget and begin pinging links to your promoted pa... Read more...
In competition for your advertising dollars are two affiliate networks that comprise the vast majority of search engine traffic: Google's Adwords and Yahoo! Bing. New data released shows some pretty clear trends between the two behemoths, outlining who does better when it comes to overall impression... Read more...