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Posts tagged with advertising

What Makes for a Good PPC Campaign?
Comments Off on What Makes for a Good PPC Campaign?, 24/06/2020, by in Marketing, Online Business

Building exposure for any online brand remains a top priority for success, but some brands have an easier time than others. Online stores and shopping platforms have a more difficult time in establishing visibility without the use of paid strategies, as their content offerings tend to be thinner (ma... Read more...

How E-Commerce Brands Can Improve Their Ad Spending Starting Today
Comments Off on How E-Commerce Brands Can Improve Their Ad Spending Starting Today, 05/06/2020, by in Marketing, Online Business

The world of digital marketing has completely engulfed the internet. From organic strategies that rely on search engine optimization and content creation to paid strategies that focus on PPC advertising, there are plenty of different methods and channels through which to increase brand recognition, ... Read more...

Unique Advertising Channels to Consider in 2020
Comments Off on Unique Advertising Channels to Consider in 2020, 04/10/2019, by in Marketing

Both organic and paid advertising options exist in abundance for brands in today's digital world – so many in fact that choosing one or more optimal choices is downright difficult. Ultimately, most successful brands combine a variety of tactics, including organic mentions, email marketing, PPC adv... Read more...

Important Tips for Planning PPC Campaigns and Budgets
Comments Off on Important Tips for Planning PPC Campaigns and Budgets, 12/08/2019, by in Marketing, Online Business

Reaching large numbers of people in a short amount of time hasn't always been easy. Even with marketing strategies that were state of the art during their heydays, there was often a substantial cost component that made it unrealistic for many businesses and brands to utilize. However, technology has... Read more...

The Platforms You Need to Use When Advertising to Millennials
Comments Off on The Platforms You Need to Use When Advertising to Millennials, 22/03/2019, by in Marketing, Online Business

In 2019, millennials are the most common and widest group of target audience across all industries, so it is quite likely that your particular business/service also targets them in some form or another. Now, the real question to ask while designing a social media marketing campaign is, which are the... Read more...

Google Ads: The Beginner’s Guide
Comments Off on Google Ads: The Beginner’s Guide, 18/03/2019, by in Google, Marketing

Google Ads can be very useful for bringing your site or service to the spotlight with relatively little effort. They are affordable and widely available, and not difficult to work with once you understand the basics. It does look like many people are struggling with the fundamental concepts around G... Read more...

Which Google Ads Metrics Should You Always Inspect?
Comments Off on Which Google Ads Metrics Should You Always Inspect?, 19/10/2018, by in Google, Marketing

Businesses and brands can utilize the internet to boost their messages to audiences in any number of ways. One of the greatest developments ever for businesses, the internet provides outlets through email, search engines, social media and more. The potential reach of these outlets – combined with ... Read more...

Tips for Producing Immaculate Google Ad Copy
Comments Off on Tips for Producing Immaculate Google Ad Copy, 13/08/2018, by in Google, Marketing

Digital marketing remains one of the great equalizers among brands vying for attention in various niches and audiences. Even a relatively small budget can be quite effective when deployed efficiently, making it possible to generate great returns on investment. However, ensuring your ads are optim... Read more...

How to Keep an Audience from Tuning Out Your Ads
Comments Off on How to Keep an Audience from Tuning Out Your Ads, 08/01/2018, by in Marketing

Whether it is via social media, search engines or an entirely different platform, marketing campaigns only work if people actually pay attention to your ads. Without a compelling message, good imagery and decent copy, even the largest ad campaigns are destined to fail. However, even good campaigns s... Read more...

A Quick Guide to Facebook Ad Spending
Comments Off on A Quick Guide to Facebook Ad Spending, 18/06/2017, by in Marketing, Social Media

For years, Facebook has held the top spot when it comes to the largest social media network. More than one billion people login to Facebook regularly, making it a prime choice for businesses and advertisers. Whether you're a small business or a huge empire, Facebook Ads are often one of the first ch... Read more...

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