Ad Platforms Your Brand Should Give a Try Today
Being able to quickly reach select target audiences isn’t necessarily an intuitive skill these days. Knowing where to focus and where you can find people interested in your message is the first step, but it is only one part of a much larger marketing puzzle. As such, many people seek out the biggest digital marketing platforms with a wide variety of users, with options such as Google and Facebook being key examples.
However, there are a variety of advertising platforms in existence that can help your brand or business connect with specific audiences as needed. Some of these platforms offer better rates and – in some cases and depending on your brand’s focus – a comparable number of quality consumers interested in your message.
Let’s take a look at three ad platforms in particular that your brand may find useful in today’s digital marketing climate.
Any business that sells products needs as wide of a net as possible in order to generate success, and Amazon Ads provides businesses with this option. Currently the world’s largest online e-commerce marketplace, it is hard to ignore the impact that Amazon has on online sales.
Because of this, signing up for an Amazon Ads seller account could be a worthwhile strategy for some brands. While commissions and fees may mean a bit less profit per sale, using Amazon Ads in conjunction with their online marketplace can help brands begin pinging users all over the world with their product listings in a matter of minutes.
Ideally, Amazon Ads supplements an existing e-commerce enterprise: selling across multiple channels (including via your business directly) will maximize both profits and sales.
Microsoft Ads is another major platform through which a large number of people can be reached quite easily. Focused predominantly on serving ads via the Bing search engine network, this platform has anywhere from 15 to 40 percent market share throughout various English-speaking search markets.
Generally speaking, Microsoft Ads offers a much cheaper advertising price than Google, with some businesses reporting expenditures only 10 to 20 percent as much per qualified click as with Google. Given people use services like Bing across virtually every target market, you can be sure that you’ll be pinging users across countries, cultures and continents if you want to reach a larger audience (or a hyper-focused demographic if your target audience is more niche).
Some businesses focus on a more exclusive clientele, opting to generate sales, conversions or interactions with other business-minded professionals. LinkedIn is arguably the best ad platform through which to reach this type of audience. With B2B marketing growing at a rapid rate, the use of LinkedIn Marketing is an essential channel for these types of brands.
It can also be used for higher-end B2C e-commerce solutions as well, connecting professionals with products and services they require in daily life. Additionally, finding new talent for your business can be expedited through ad services on this platform, making it a true jack of all trades for those whose target audiences fall within the social network’s demographic.
In the end, there are dozens of potential marketing channels to use, so why only focus on the biggest? Whether the goal is to find more refined audiences, spend less on quality marketing or expand your product visibility, using these 3 marketing platforms should definitely be on your to-do list.