The PPC landscape is ever changing and can be confusing for even the most seasoned marketer. While the fundamentals of creating a powerful and efficient ad haven't changed much since the days of 35 character descriptions and 25 character headlines, search is more versatile, personalized and fluid th... Read more...
Social media marketing has exploded in growth, becoming one of the primary ways brands now reach their consumers, subscribers and followers. While search engines largely dominated marketing strategies in the past, there are an increasing number of brands that rely on nothing but social media marketi... Read more...
Facebook ads are an important part of many businesses marketing plans. They are able to reach a specific audience, and can prove to be quite effective. Whether you've used these ads in the past or have been considering them, it is now easier than ever before thanks to the fact you can buy the ads th... Read more...
Many websites use some form of marketing or advertising to reach out to their audiences. An increasingly popular way to attract traffic is the classic PPC campaign, which makes it easy to reach relevant audiences in social media, search and beyond. Separate from that, many other brands use various f... Read more...
Are the ads on your website a help or a hindrance? In some instances, website ads are an extremely effective way to make money online. However, ads can also affect your website in many different ways. Below are five ways ads are killing your website. Too Many Ads Ruin Your Website Visitors User Exp... Read more...
Marketers and content creators from all over the world find great utility in the internet when it comes to spreading the news about products, services and information. A variety of popular platforms and services have made it possible for even the smallest of brands to quickly target and reach audien... Read more...
In the age of hyper-targeted social media content, it is quite easy to find oneself isolated in a bubble of like-minded content. Whether you are perusing Facebook or some other social media network, finding organic content from friends and acquaintances has never been easier; because we find ourselv... Read more...
Social media has opened up the entirety of the world to literally billions of people. With many different social media networks available to the masses, it is easy to see why this particular form of communication is the fastest growing in the world. Sites such as Twitter and Instagram make it possib... Read more...
One of the most powerful marketing tools any beginner in marketing can utilize, Facebook ads presents a world of opportunities to marketers. With customizable fields for demographics, interests, behaviours and more, it is no wonder that social media advertising – and Facebook advertising in partic... Read more...
There are a few sites that the average person uses quite regularly that come to mind. You might think of Facebook and Twitter, the two biggest powerhouses in the social media game. Maybe you considered Amazon, which is the largest e-commerce hub for shoppers looking for great deal. Another website t... Read more...