As the internet becomes more competitive and exciting, brands and businesses have to try even harder in order to stand out. Unfortunately, this means more work in many cases for webmasters and owners just to keep the same level of traffic they already enjoy. Keeping up with the Joneses is one of the only guarantees about marketing, SEO and content creation that will remain a constant. One of the responses to this trend is to employ in-house services for multimedia content like videos and infographics. While video creation has certainly become easier in recent years, there is still a lot to know if you want it done properly. Below, we’ll review some important elements you need to know before you decide to produce your own video content.

You Need Proper Equipment

All too many people think that they can create killer content with nothing more than an iPhone and a video editing program. While pinging to iPhone these videos may pass muster, those with desktop connections will expect high-quality video when dealing with testimonials, short stories and other forms of video. This is why we have seen a move in recent years toward simple frame animations; they maintain a professional look without the need of professional video equipment or established video creation skills. You will no doubt need some form of professional software, and either a photo editing program like Photoshop or a quality camera to capture and create the content of your videos.

Always Remember Audio

In the age of multitaskers and multi-tab users, it’s hard to keep anyone’s undivided attention for very long. Many brands who succeed with video creation know this, and build videos that can function both as a visual and audio form of information or entertainment. As much as visuals matter in videos (after all, that’s the whole point, right?), audio is just as important. A well-made pitch or informative summary should be just as effective when you turn the monitor off and listen as when watching it directly. You’ll find better reception in “videos” that have this podcast quality. It’s also important to remember that just like with video, the quality of the sound itself matters. Many affordable professional services are available online for those whose audio can be recorded separately from the video that eliminates the need for you to purchase costly audio capturing equipment.

Use Qualified/Appropriate People

Last but not least, you’ll want to ensure that you are using actors or stand-ins that can adequately convey emotion and appeal to viewers via video. Let’s face it: not everyone is cut out for the camera. Because of this, it may be worth your time to employ the services of freelancers or actors who will read your script and do your video justice. For those who do watch with intent, a poorly coordinated speaker or actor will completely throw off all the hard work you’ve put into its creation. Whether the video is pinging to iPhones or streaming on desktop screens, you want someone who is articulate, attractive and familiar with acting in most cases. As with many multimedia elements, it depends on your genre, situation and pitch; in some cases, amateur actors may be the ideal cast for your project.