How to Get the Most Out of Recycling Content
There comes a time in which you find yourself struggling with new content creation. Perhaps a case of writer’s block has sunk in, or maybe you have simply written or produced all of the content in a given niche that you can possibly dream up. Whatever the case, many writers, bloggers and content creators begin to struggle after some time with this concept. Fortunately, by the time this occurs, there is often already an abundance of content on your website or blog that can be reused in new and exciting ways. If you’ve been struggling with content creation lately and want to find out how you can get more out of existing content, then continue reading to find out how to maximize the effort of recycling content.
Create New “Parts”
A great blog post or article may be able to sum up everything about a topic in one sitting, but there is a good chance that more could be said about a particular subject. Whether you are wanting to recycle old content or plan strategically for the future, it is a great idea to take content and break it up into separate parts in order to ensure more content can be circulated. A well-written and lengthy post that has already been published can be broken down into two or three separate segments and then re-circulated. Not only does this help you with pinging for SEO in terms of creating additional pages, but it can be a sure-fire way to ensure that your social media accounts are consistently pumping out links to content.
Convert Old Posts Into New Forms of Content
That great blog post you put together several months ago may not be generating the amount of traffic that you need these days, but that doesn’t mean that the subject is boring or old. One great way in which to recycle content is to convert that material into a different format. A blog post may be converted into a new infographic, an excellent podcast, or even a how-to video. There are many different angles to consider when it comes to recycling content into new formats; your target audience may have specific preferences in terms of the type(s) of content they enjoy. By using your analytics and common sense to figure out which forms of content are ideal, you can be sure to convert old content into new creations – all without having to research or write anything new!
Simply Re-share and Re-post
Some great pieces of content get a burst of traffic and engagement on social media, but then quickly fall out of sight. This doesn’t mean that the content is no longer relevant or interesting: it just means that the content has not performed well enough in search on its own to drive traffic. Because of this, it never hurts to re-share this content across social media, in email round-ups and through other formats. Additionally, it is always possible to simply create new blog posts that refer to or quote older content as a way to ensure that it gets a second look by your audience. Any method that brings old content back to life by reminding your audience it exists is not only good for traffic, but can also help with the act of pinging for SEO as well.
There are many different ideas that can be used to successfully recycle old content. What are some