We have all grown accustomed to the concept of expansive, one-size-fits-all social media platforms: while Facebook, Twitter and LinkedIn all have their specific strengths, they are generally broad platforms through which virtually anyone can find common bonds and interests. What is even more common,... Read more...
So many brands, businesses and individuals have turned to social media in recent years as a way to improve interaction with customers, build brand awareness and increase their revenues. Unfortunately, social media is still relatively new and there are plenty of misconceptions out there that can spel... Read more...
With so many professionals now seeking employment opportunities through online sources, it is vital that they maintain a certain level of organization and thoroughness when it comes to online reputation management and social media. Unfortunately, many users of social media fail to keep their profile... Read more...
A variety of life-changing events and disasters have occurred over the past several years, and the introduction of social media has helped information flow freely and instantaneously as these events unfold. In most cases, the average brand will not have reason to engage with their audience on a sens... Read more...
Those of us who operate Facebook pages know just how difficult it can be to increase the level of participation, discussion and reach of our pages. One of the best ways in which to augment a page's influence and activity is through the use contests, many of which offer tangible prizes or gift cards ... Read more...
Over the past few years, the notion of the hashtag has become very common and well-understood. It first began with Twitter, which adopted the technology as a way to track trending subjects throughout its network. Soon after, platforms such as Pinterest jumped on the bandwagon. It seemed for a while ... Read more...