Just a few months ago, Twitter unveiled its video sharing powerhouse, Vine. In just a short period of time, Vine quickly became a popular and viral way for users to capture short videos and share them with the world. The premise behind Vine is that users must be innovative and creative, as videos ma... Read more...
The moment Facebook appeared to jump on the hashtag bandwagon, people in the industry immediately started to wonder what the potential might be for marketing. Facebook kept their cards remarkably close to their chest initially, with the official line being that there would be no hashtag related adve... Read more...
With hundreds of millions of users all around the world spending more time than ever on social media, an increasing number of brands have considered and implemented new marketing and advertising strategies to appeal to these individuals. In the past, advertising was an expensive, broad-based affair ... Read more...
With so many social media platforms in existence these days, many brands feel stretched to the breaking point when it comes to the proper maintenance of each. Even though aggregate updating systems exist that can push status updates to multiple platforms simultaneously, proper social media managemen... Read more...
For the majority of human history, businesses have had to compete with one another using a variety of different tactics. For the most part, however, these tactics were localized and did not involve global competition or market share – the internet has since changed this. In the past decade or so, ... Read more...
Just a few years ago, mobile advertising was a fantasy and something many people did not consider. The prevalence of smartphones in recent years has prompted advertisers and marketers to re-evaluate this perspective, though; in 2013, it is estimated that nearly one-quarter of all web traffic will oc... Read more...