With so many different algorithms and metrics to evaluate, weigh and ponder in today’s world of content marketing, content creation and broader SEO tactics, it’s no wonder that many a content creator is ready to pull out whatever hair hasn’t already turned grey. Despite the subtle nuances of c... Read more...
Social media can be a very useful tool for brands and businesses seeking to foster relationships with other brands and businesses. Despite its utility, successfully creating B2B relationships through networks like LinkedIn, Twitter and Facebook has proven to be more difficult for most than for brand... Read more...
For several years, Google has attempted to inject life into its social media network, Google Plus. With arguably the largest user base for a variety of applications and services, it only made sense to Google that the adoption of its own social network would be – in the long-term – a successful e... Read more...
Bringing attention to a particular brand on social media is not only difficult in this competitive climate of today, it is also necessary. As social media platforms continue to make the process more difficult through organic means, many brands have had to result to paid strategies in order to broade... Read more...
Whether you are publishing content on social media or on your website, there is ample benefit to the concept of sharing. The number one, underlying goal for most brands is to maximize their audience sizes and reach in order to persuade individuals, promote products or inform about an important cause... Read more...
Brands have been using Facebook to connect with like-minded audiences for several years now, but the way in which this occurs has changed. Not too long ago, Facebook decided to move away from a mainly organic algorithm system – in which most people who have liked a page see its updates over a give... Read more...