We all hear the recommendations from marketing gurus and SEO enthusiasts alike: you have to invest in PPC. They're right: with an ever competitive SEO climate demanding that our websites become more aggressive with respect to content creation and promotion, PPC is a valuable outlet for many. It allo... Read more...
Small businesses in particular can find it difficult to break into various search results, particularly if their targeted audiences are not local in nature. From optimizing their content and pinging search engines with relevant keywords to delivering a captivating message, there are a number of hurd... Read more...
Driving traffic to your blog or website is perhaps the biggest goal of bloggers and webmasters who have a product or service to offer, or who are serving up original and informative content. As such, strategies that can augment the amount of traffic – whether they be through paid or organic means ... Read more...
Facebook started roughly one decade ago as a way for college students to communicate with one another without the need for phones or emails. As the network grew, the developers realized that there was potential for so much more. For the past eight years or so, Facebook has offered brands the ability... Read more...
The world of PPC campaigns has never been more competitive, and it takes a keen eye to stay on top of the ad game. Between a growing number of websites in every niche competing for the same ad space and increasing prices for ads across the board, it is no wonder that ad marketers want to be sure to ... Read more...
There are plenty of ways through which successful websites and brands derive their traffic. Some may be focused on organic search more than most, while others use a combination of social media and paid search methods to achieve a similar goal. In reality, there is no one universal method needed to b... Read more...