Twitter is making various changes to its advertising platforms. While it may be hard to know when these changes were conceptualized, many of them seem to have come after the platform has taken a hit with advertisers pulling out once Elon Must took over. Twitter says that these changes took place aft... Read more...
Email marketing remains the most effective marketing tool today because of its very high return on investment. It allows businesses to talk directly to warm prospects who are more likely to convert or reach new prospects. Creating an email list is hard work and some people buy email marketing lists ... Read more...
Reach and exposure are crucial for successful content marketing strategies. Creating and posting great content is one cornerstone of such a strategy, but it will not yield the results you seek if you do not have enough reach. Content syndication can help you get your content seen by the right people... Read more...
Short-form content has taken over the online world, with platforms like Instagram, TikTok, and YouTube all gaining massive audiences due to this video format. While it is relatively new, YouTube Shorts is a very powerful tool for businesses who know how to wield it properly. As with regular YouTube ... Read more...
Clickbait has been around ever since social media became a thing. Every business wanted to siphon people from social media onto their website, and the most attention-grabbing, shocking, and sensational headlines were their best weapon. People have grown to resent clickbait, but it is not all bad. If... Read more...
You have done the hard work of getting a visitor to your website. Your content is great, your website is easy to navigate, and the only thing left is for the visitor to convert. But they leave without doing so. What can you do to get them back to your website, so they complete their journey? Use ret... Read more...