There is a huge selection of social media platforms businesses can use for their marketing. It is therefore common for marketers to compare them, such as comparing TikTok Vs. Instagram, to see which one is better. While both are vastly different, some overlaps make choosing one over the other harder... Read more...
If you are targeting B2B marketers, professionals, and businesses, including LinkedIn marketing in your marketing strategy is a must. In addition to organic content, LinkedIn lets you post ads on the platform. Mastering LinkedIn ads, just like on any other platform, can be tricky. If you have been u... Read more...
Content marketing is a critical part of any marketing strategy. Creating all the content you need for content marketing can be a robust and time-consuming process that can get messy. Marketers do a lot of things, and they need to keep their processes, including content marketing, organized. One of t... Read more...
Picking the right marketing channel is critical because the one(s) you choose can work for and with you or backfire. You cannot afford to waste money when you have a small or nonexistent marketing budget and so you should consider free marketing channels if you are in such a situation. So, which are... Read more...
Posting the right content at the right time is an integral part of content marketing. The problem is that you might get overwhelmed if you post on numerous accounts or have no one to help you. The good news is that scheduling content, whether on social media or your website, can save you a lot of ti... Read more...
Twitter is making various changes to its advertising platforms. While it may be hard to know when these changes were conceptualized, many of them seem to have come after the platform has taken a hit with advertisers pulling out once Elon Must took over. Twitter says that these changes took place aft... Read more...