How to Make the YouTube Shorts Algorithm Work For Your Business
Short-form content has taken over the online world, with platforms like Instagram, TikTok, and YouTube all gaining massive audiences due to this video format. While it is relatively new, YouTube Shorts is a very powerful tool for businesses who know how to wield it properly. As with regular YouTube videos, there are some things you can do to help the algorithm favor you. Here is how to make it do so for your business.
Tag Your Shorts Content
Most businesses that use YouTube for video marketing have videos that contain some information that can be distilled into a 60-second video. Repurposing this content is easy as there are conversion tools that can help you with this.
Once you are done editing and uploading the video, you need to tag it with #shorts in the description. Doing so increases the possibility of YouTube picking it up and recommending it to people who have an interest in the video’s subject.
Although no one outside YouTube knows how the algorithm works, anecdotal evidence shows watch time on YouTube Shorts videos is crucial for a recommendation. Adding text to videos is one of the better ways to increase watch time or repeat views.
Catch Attention and Keep It
Another way to increase the amount of time people spend watching your Shorts video or how many times they watch it is by capturing their attention and keeping it. You do this by having an interesting intro and getting right to the point.
Once you have their attention, keep it by providing value. You should always see shorts as a way to provide value to your viewers because this is the best way to ensure they watch more of your Shorts videos or visit your main page.
Keep it Loopy
Looking at some of the most successful Shorts, you will see they loop the content. This means the video ends where it starts and vice versa. Because of this, the video is more likely to receive more than one view from each viewer. Additionally, clever loops can lead to more comments. These increase engagement and can boost the video’s recommendation rate.
Hooks are used in one of two ways in YouTube Shorts. One, they are used to direct people to catch more Shorts from your main or second channel.
Second, you can use a Short’s hook to get people to watch more of your long-form content. This way, both of these types of videos support each other, leading to more views and engagement.
Work With Influencers
While you may want to create the Shorts videos for your business, working with influencers can produce great results too. You can benefit from their networks and creativity. Because they already have large follower counts and know how to create viral content, they will do the same for your business.
Do take care to choose influencers who align with your content and messaging, so you do not seem desperate when using them.
Every business should incorporate YouTube Shorts into their video and larger digital marketing strategies. There are lots of opportunities you can take advantage of, including the ability to reach a wider audience and a new set of potential customers.