For years, the nature of search results has become increasingly complex. While it was once merely a place for standard, text-based results, search engines like Google now include maps, videos and a variety of integrated features and snippets in various SERPs and queries. One example where this co... Read more...
For a wide variety of blogs, brands and businesses, appealing to the customer is a primary goal. Content created with the sole purpose of persuading individuals and inspiring them to action is at the core of content marketing and content creation, but some businesses face a more difficult challenge.... Read more...
Many people focus on the inherent benefits associated with search engine optimization. More specifically, standard search results provide access to a global network of information that couldn’t be easily navigated otherwise. Yet the default set of search results one sees when searching isn’t all... Read more...
Since the internet became publicly accessible in 1991, people have needed ways to find specific content. After all, the internet isn’t comparable to a local telephone directory: with millions of websites popping up even in the early years, it would be impossible to know what is out there – let a... Read more...
Above all else, those who pursue strategies relating to search engine optimization do so to ensure greater visibility in search results. Maximizing the strategies that deliver improved visibility is therefore a top priority for bloggers, brands and businesses alike. There are numerous factors that c... Read more...
Building a reliable, consistent SEO presence in one or more search niches takes months (or even years) of work. Between optimizing content and pages for indexing and pleasing specific audiences with both style and substance, seizing the top spots in SERPs isn’t an easy task. Even if you do succeed... Read more...
For many years, the competition among content creators has only continued to escalate. In these situations, bloggers and brands have resorted to the creation of more thorough and informative content in order to remain relevant in search engine results and other mediums (such as social media and emai... Read more...
Search engines aim to index as much content as possible from every website on the internet. Through a variety of unintentional or purposeful mechanisms, search engines can’t necessarily read, index or find every piece of content – however, many forms of content are easily found with a variety of... Read more...
Undoubtedly, COVID-19 has wreaked havoc upon businesses across the globe. With weeks-long or even months-long shutdowns, massive job layoffs and a lack of personal mobility, businesses have been faced with declining – or non-existent – profits for most of 2020. Depending on the economic state of... Read more...
In an age with an unprecedented amount of internet use, it shouldn’t be surprising that a seemingly endless amount of content can be found in most niches. Content created by brands, businesses and bloggers alike help shape the nature of discussion, entertainment, commerce and every other form of i... Read more...